Sophie Kromhof

About

With a Master of Science in Marketing Management & Intelligence and a Bachelor of Science in International Business, I bring a strong academic background to my role as Marketing Director at Otrium. My experience includes leading marketing strategies and initiatives, as well as directing customer retention and loyalty programs. Previously, I honed my skills as Head of CRM & Ecom at Otrium and as a B2B Customer Centric Marketeer at bol.com. I also served as Head of CRM at bloomon, where I focused on retention-driven channels and customer feedback. My expertise lies in CRM, e-commerce, and customer-centric marketing. I am passionate about leveraging data to analyze customer behavior and drive business strategies. My commitment to excellence and proven track record make me a valuable asset in developing and executing successful marketing initiatives.

Experience

• Marketing Director · Otrium12-01-2023

  Responsible for leading the marketing strategies and initiatives at Otrium.

• Director of Retention · Otrium01-01-2023 – 12-01-2023

  Responsible for customer retention and loyalty programs at Otrium.

• Head of CRM & Ecom · Otrium11-01-2020 – 12-01-2022

  Responsible for CRM and e-commerce strategies at Otrium.

• B2B Customer Centric Marketeer · bol.com09-01-2019 – 11-01-2020

  Responsible for setting up data collection requirements, analyzing customer behavior, and defining business customer strategy at bol.com.

• Head of CRM · bloomon02-01-2018 – 08-01-2019

  Responsible for retention-driven channels, customer journeys, and customer feedback at bloomon. bloomon is a high-tech and highly-creative company delivering field-fresh flowers direct from local growers to customers in six countries.

Education

• University of GroningenMaster of Science (M.Sc.), Double Degree Marketing Management & Intelligence
• Paris-Pantheon-Assas UniversityMinor, Marketing et Économie (francophone)
• University of GroningenBachelor of Science, International Business
• SG De Waerdenborch, HoltenAtheneum, Economie & Maatschappij

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