Joseph Lusi

About

Experienced marketing professional with a strong background in omni-channel marketing strategy, CRM operations, and digital marketing. Proven track record of enhancing ROI through data-driven campaigns and optimizing marketing operations for B2C and B2B clients. Skilled in leading cross-functional teams and executing marketing strategies that drive customer engagement and retention.

Experience

• Performance Marketing Manager · Covered Insurance2023-10-01 –

  ● Established omni-channel marketing strategy for 50+ branded campaigns, bolstering email nurture campaigns with paid search, paid social, automated SMS, and outbound call efforts. ● Evolved premier partners’ data-driven marketing campaigns from simple 4 variation campaign based on renewal dates to 25+ variable, persona-driven campaigns making use of large data sets. ● Measure, refine, and report performance of all digital marketing campaigns against ROI goals aligned with acquisition, engagement, and retention.

• Marketing Manager · Titicus Agency2022-06-01 – 2023-10-01

  ● Developed agency's programmatic offerings and delivered 4x ROI over 6 months on that platform for a premier, enterprise-level client in the PR space. ● Designed and executed marketing operations strategies for 12+ B2C and B2B clients, integrating CRM workflows, lead scoring, and multi-channel lifecycle campaigns to optimize ROI, awareness, retention, and various other KPIs on a per-campaign basis.

• Digital Marketing Specialist · PLACE2020-05-01 – 2022-06-01

  ● Brought various brands' average CPL down from $98 to $24 through A/B testing and iteration on full-funnel campaigns in Google Ads and FB Ads. ● Spearheaded org's HubSpot revision, leading various sales and marketing teams to make use of a full suite of HS integrations, dramatically increasing sales members ROI through lead scoring and SMS/Email workflows.

• Associate Director - Singapore and Hong Kong · Lindamood-Bell Learning Processes2019-05-01 – 2020-05-01

  ● Led a team of twenty staff across two countries in both students' learning objectives and client acquisition efforts, including email, social, and PPC marketing campaigns. ● Developed copy for evergreen, seasonal, and promotional efforts while also mentoring staff on brand guidelines and target personas.

• Lead Consultant · Lindamood-Bell Learning Processes2017-08-01 – 2020-03-01

  ● Contributed technical copywriting to the following pieces of brand material: textbooks, learning modules, brochures, and more. ● Built relationships with clients by regularly reporting students’ progress and translating the jargon of reading comprehension into comprehensible terms.

• Lead Tutor · University of North Florida2016-01-01 – 2018-04-01

  ● Wrote copy advertising the Writing Center's offerings, technical documents for internal proposals, and multiple rubrics and supplemental offerings for students. ● Trained new tutors, familiarizing them with various citation styles, common English Composition assignments, and UNF’s tutoring styles.

• Writing Instructor · University of North Florida2017-06-01 – 2017-08-01

  ● Led workshops for groups of twenty to thirty students, teaching expectations of their writing courses, as well as rubrics that are used throughout UNF. ● Provided positive and actionable feedback to students while grading them on UNF's writing rubrics.

Education

• University of North FloridaBachelor of Arts - BA, English Language and Literature, General
• University of North FloridaBachelor's Degree, Sociology

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