Alana Malcolm

About

Creative leader with 10+ years of experience growing high-performing brands through art direction, campaign concepts, and strategic storytelling. Combines customer psychology, commercial strategy, and brand narrative to drive measurable growth across D2C, B2B, and SaaS brands, with proven ability to lead teams, scale operations, and pair strong brand systems with performance-driven experimentation.

Experience

• Fractional Creative & Growth Lead · AM Creative (Independent Consultant)01-01-2022

  ● Provide interim leadership during growth periods, guiding teams and stabilizing operations. ● Direct brand direction to strengthen differentiation, messaging, and conversion efficiency. ● Audit websites, funnels, and lifecycle programs to uncover growth opportunities. ● Build onboarding and operating processes that improve accountability and reduce overhead. ● Implement AI-assisted workflows that cut turnaround times by up to 40%. ● Lead design and UX improvements for Doorway Technologies, supporting a $1.3M raise.

• Creative Director & Department Head · Porter Media09-01-2020 – 09-01-2024

  ● Directed creative operations for 20+ accounts, leading a 10+ person team delivering 80+ monthly assets across paid, lifecycle, and CRM. ● Led retention campaign initiatives and brand storytelling that drove 30%+ of total revenue. ● Built and mentored a high-performing art department with hiring pipelines, training systems, and quality benchmarks. ● Rebuilt production workflows that increased speed, output, and brand consistency. ● Standardized creative frameworks and visual systems to strengthen branding across accounts. ● Owned final design approvals, ensuring quality and conversion readiness. ● Partnered with the founder to translate business goals into scalable campaigns and testing frameworks.

• Senior Creative Developer · Creatively Content09-01-2018 – 09-01-2020

  ● Collaborated with the VP of Marketing for Electrolux (USA) on branding and creative initiatives for commercial client accounts. ● Developed brand identities, logos, and promotional assets for Electroluxʼs commercial partners. ● Produced trade show collateral, product videos, and industrial print materials.

• Marketing Manager (Contract) · Wyndham Hotels & Resorts08-01-2017 – 09-01-2018

  ● Oversaw localized marketing initiatives driving occupancy growth and brand visibility. ● Produced in-house creatives and promotions to boost guest engagement across key touchpoints. ● Supported integrated digital marketing efforts across web, email, and social channels.

Education

• Canadore CollegeAdvertising & Marketing Communications
• LaSalle CollegeDEC Arts & Culture

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