Stacey Wisnom

About

With a Bachelor of Arts in Communication and Media Studies from San Diego State University and a Business Analytics Certificate from The Wharton School, I have built a robust career in brand partnerships, marketing, and business strategy. Currently, as Head of Brand Partnerships at Atomic Venus Media, I craft go-to-market strategies and revenue-driving partnerships for live tours and events. Previously, I co-owned S Wisnom Properties, managing investment portfolios, and founded Before Sunset Media and Marketing, driving significant business growth for clients like Vector Media and Bustle. As Vice President of Partnerships & Strategy at the Los Angeles Chargers, I led marketing efforts for Fortune 500 brands and drove substantial revenue growth. At Nextdoor, I developed ROI-positive marketing partnerships with major brands like Netflix and Disney Parks.

Experience

• Head of Brand Partnerships · Atomic Venus Media06-01-2023

  I create go-to-market strategies and revenue driving partnerships for live tours and experiential events based on acclaimed intellectual properties (IP) licensed from various Production Houses and studios including Amazon, Netflix and Paramount. Lead the development of opportunities including partnership and revenue generation road map. Lead the creation of pitch materials (investment, partner and client presentations) that articulate projected revenue, marketing requirements, brand packaging, event presence, and/or accompanying ROI. Develop packaging for brand sponsorships that drive consumer intrigue and brand results.

• Co-Owner · S Wisnom Properties, SA Wisnom Properties12-01-2017

  Owner/Manager of investment property portfolio. Responsible for Staff, Vendor and Contract Management in addition to oversight of P&L, cash flow, value engineering investment decisions, property upkeep and improvements.

• CEO, Founder, Principal Consultant · Before Sunset Media and Marketing05-01-2015 – 04-01-2023

  Assignments as contracted. I create effective strategies and outline go-to-market approaches for brands and publishers ultimately driving 6 figure business increases. 2023-2024: Contracted 3-year partnership with Vector Media Group to extend LA market advertising from buses and shelters to street level pedicabs featuring live screen technology. 2018: Developed Consumer Assessment and subsequent Go-to-Market plan including TV, OOH, Print, Digital, Social, and Search for a Packaged Goods new National brand launch. 2018: Served as on-site Sales Director fill-in for Bustle managing major Entertainment and Retail clients. Generated over $1MM in revenue during term. 2016: Devised Go-to-Market sales strategies for Entertainment and Auto categories for The Guardians emergence in Los Angeles market. 2015: Built data-first marketing strategy focused on data targeting, special audience development, and closed-loop reporting and attribution for Conversant. Clients: Conversant/Alliance Data Systems, Bustle Media Group (Bustle, Nylon, The Zoe Report, MIC, Inverse), iWi Supplements, Vector Media with Green Goddess Outdoor.

• Vice President, Partnerships & Strategy · Los Angeles Chargers10-01-2021 – 12-01-2022

  Led Clubs partnership delivery through paid media, owned and operated digital, email, CRM, Custom Social Content (via YouTube, Instagram, Twitter), Stadium and Events. Originated a $1MM Year-long Entertainment deal prior to start date that ran for 22-23 Season. Led Marketing efforts for over 72 clients including Fortune 500 brands, including: Sofi Financial, Diageo, Pepsico, AB/In-Bev, Constellation Beers, McDonalds, NordicTrack, Google/YouTube, Hyundai, American Airlines, Nike, Gatorade, Gilead/Kite, LADWP, Low6, Socios, Suja, Unify Credit Union, Popeyes, Proximo, Toyota, CBS, Ticketmaster, and iHeart. Partnered with C-level executive team and department heads across a variety of areas, including player relations, social media, content creation, video, digital media, hospitality, luxury services, game presentation, stadium operations, events, and community to deliver on brand partnership objectives. Directed a team of 12 team members providing day to day oversight and management including hiring, promotions and compensation. Administered all contract and legal partner requirements regarding use of Chargers marks and use of IP, alignment with NFL, GDPR, and data privacy laws to fulfill partnership commitments. Drove additional Club revenue through upsell, renewal and new business totaling over by $3MM during tenure, $1MM of which was committed during month 1. Assisted in development of First to Market brand marketing programs including Matrix Reloaded Film Launch Stadium Takeover and Digital Extension, McDonalds Southern California Game Truck Activation at Sofi Stadium, corresponding digital Gaming Tournaments and NordicTrack & iFit Fan Appreciation New Years Get Fit Product Giveaway all of which drove positive partner ROAS as the Vice President, Partnership Strategy & Business Solutions at the Los Angeles Chargers.

• Client Partner/Home Services, Entertainment and Travel · Nextdoor10-01-2019 – 10-01-2021

  New category sales lead for Entertainment, acquired additional client oversight for Travel, Retail and Home Services. Developed various ROI positive Marketing Partnerships with Netflix, ABC, Visa, Clorox and Disney Parks during tenure. Reimagined Go-to-market narrative which drove new client adoption and is still being used today. Achieved 130% delivery on revenue target for 2020 despite down spend environment due to COVID-19. Secured unique Disney Parks multi-touchpoint Partnership featuring a dedicated website, PR outreach and Television Appearances to celebrate Disneys 50th Anniversary. Developed exclusive go to market strategies that are still employed at Nextdoor today to achieve stronger advertiser consideration. Did you know that Nextdoor's audience is incremental to your other social buys? 57% of users didn't visit Pinterest in the last 30 days. Expanded reach, expanded eyeballs in a marketers dream. Initiated new category sales and drive new client adoption including acquiring new business from Netflix, and Disney Parks. Developed proprietary out of the box programs in conjunction with C-suite and Business Development for Match Brands, Google Home, VISA and Clorox. Drove a unique program in which Clorox's featured the Nextdoor COVID Help Map in their national Television spot, here: https://youtu.be/AlmYiKX5ULk. Developed a unique Disney Parks deal including paid media and PR components directly associated with Disneys 50th Anniversary. Awarded 50 winners a trip to Walt Disney World Resort, one-year subscription to Disney+, and a chance to be honored through National TV. Here: https://neighborhoodmagicmakers.com/

Education

• San Diego State UniversityBachelor of Arts (B.A.), Communication and Media Studies
• The Wharton SchoolBusiness Analytics Certificate Program, Executive Business Analytics Specialization Coursework

Similar talent on Pangea

Elijah G.Brand, Marketing, and Partnerships ManagerSanta Clara, CAIan M.Strategic Partnership & Experiential Marketing Advisor | Growth, events, and strategy for emerging categoriesPittsburgh, PAIsmail T.Integrated Marketing || Brand Partnerships || Brand Strategy ||New York, NYSam W.Partner at Partner with CreatorsLos Angeles, CA