Stefan Nikolovski

About

Brand manager and consultant with 10+ years of experience in the field.

Experience

• Brand Consultant · Freelance01-01-2013

  I am a brand consultant who leads brands from the heart. From the initial greet and meet to the first customer, I help my customers identify their business strengths and their unique position in today's market. I guide them through the discovery process painlessly and organically. I conduct marketing research, brand analysis and form their strategy statements such as business mission, vision and goals in the branding manifesto. I develop their visual brand identity and the design of their websites, all of their marketing collateral including design, content and copywriting. Finally, I teach and consult clients on how to get the most out of their brand communication both in short and long-term scenarios.

• Graphic Designer · Freelance12-01-2006 – 05-01-2020

  Full visual and graphic design services across multiple channels: print, web, social and screen. My specialties are identity and brand design, books, publications and brochures. An extensive experience with print and prep. Provided services for various sectors including retail, NGO, business consultancy and startups. Expert at Adobe Illustrator, InDesign, Photoshop and Acrobat.

• Head Of Brand · Breeze Venture12-01-2021 – 09-01-2022

  Responsible for brand, brand strategy & brand positioning of Breeze. Overlooking brand messaging and brand expectation setting across all brand touchpoints. Overlooking marketing messaging in accordance with Breeze's marketing strategy. Overseeing brand image and brand visual identity.

• Marketing Content Lead · Amazowl08-01-2017 – 11-01-2018

  As a content lead, I managed all the marketing content which is at the clients' disposal: product titles, product images, product descriptions, creating enhanced marketing content, ads and creating custom Amazon web Stores. I managed a team of copywriters, designers, translators and Amazon Seller and Vendor specialists. Responsibilities included overlooking and creating marketing content and aligning it to brand messaging, monitoring the quality of produced content by the agency, creating project timelines, delegating tasks and making sure they are completed, communicating with clients, resolving issues and making suggestions for content improvement, and overlooking the creation of content for the agency's website and blog.

• Graphic Designer · UNDP Macedonia09-01-2013 – 04-01-2014

  Assisted several projects within the Democratic Governance and Social Inclusion clusters. Full visual and graphic design support across multiple channels: print, web, mobile and screen. Designed books, brochures, flyers, posters, reports, banners, name tags, t-shirts, web banners etc. in three languages. Delivered full visual identity design solutions for conferences and projects as well as other stand-alone design solutions.

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