Stefani Soto

About

I'm a designer based in Denver, Colorado. I've spent the last 10 years serving brands ranging from startups to enterprise organizations by delivering intuitive design solutions and visual experiences that convert customers and build loyalty.
 I have a passion for working with entrepreneurs, early stage start ups, and companies that embrace failing fast and disrupting markets. I love building new ideas and collaborating with business owners and teams to solve problems.

Experience

• Senior Product Designer · Gloo12-01-2019

  Create wireframes, prototypes, and high-fidelity mockups to communicate design concepts and solutions to stakeholders. Collaborate with product managers, developers, and other designers to design and develop user interfaces for web and mobile applications. Collaborate with cross-functional teams to define product requirements and user stories. Work with engineering teams to determine the feasibility of proposed solutions and ensure design and functional accuracy. Develop and maintain design systems, style guides, and UI pattern libraries to ensure consistency across products and platforms. Continuously iterate and improve upon designs based on feedback from users and internal teams. Stay up-to-date with the latest design trends, technologies, and industry standards.

• Visual Designer · Freelance08-01-2017

  Clients Included: Alterra Mountain Company, Ikon Pass, Mrs. Fields Famous Brands, SumUp, Glo Skin Beauty, MCA Connect. Worked with clients to understand their needs, preferences, and goals, and incorporate their feedback into the design process. Created visual designs and layouts for websites and digital products. Developed branding and identity design concepts. Managed multiple projects simultaneously while ensuring timely and high-quality deliverables. Communicated design concepts and strategies to clients and stakeholders.

• Manager of Marketing & Design · Global Down Syndrome Foundation03-01-2016 – 08-01-2017

  Created and managed print and digital marketing communications including websites, posters, brochures, reports, presentations, social media graphics, and email campaigns raising up to $100,000. Assisted in the production of fundraisers, programs, and events to support the organization's mission. Provided support for development, finance, and administrative teams to ensure successful communication with stakeholders and donors. Tracked and reported on digital marketing performance, analyzing data to optimize campaigns for maximum impact. Developed and maintained relationships with vendors, stakeholders, and partners to ensure timely and cost-effective production of marketing materials. Managed project timelines and budgets to ensure successful completion of campaigns and events. Maintained and updated the organization's website, social media platforms, and other digital channels to ensure consistent branding and messaging.

• Operations Assistant · Sundance Cinemas LLC11-01-2014 – 11-01-2015

  Marketed theaters and current films in 5 markets: San Francisco, Los Angeles, Seattle, Madison, and Houston. Acted as a liaison between theater managers, staff members, and the home office. Reported weekly film performance at each location to the CEO. Assisted with payroll and accounts payable. Fielded all customer communications and coordinated resolutions and refunds.

• Sales and Marketing Associate · Keller Williams Realty - Westlake Village02-01-2013 – 11-01-2015

  Assisted in marketing and selling homes on a top producing team by following a structured marketing plan and creating high quality websites, landing pages, and marketing materials. Ran open houses and private showings for clients. Managed team communications and relationships with lenders. Created a focused sales and marketing plan to generate new sales.

Education

• California Lutheran UniversityBachelor of Science (B.S.), Business Administration - Marketing
• University Of New HampshireCertification, UX/UI Design

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