Stephanie Bartlett

About

Experienced and passionate growth marketer helping DTC brands grow and drive customer acquisition efficiently. I have 7 years of full-funnel paid advertising experience including Campaign strategy, execution, optimization, performance measurement and reporting. I’ve helped brands across various verticals like home decor, grocery, beauty, fitness, travel, etc. achieve their marketing goals. When I’m not working, you’ll find me traveling or cooking a new recipe at home!

Experience

• Manager, Paid Social · The Travel Corporation02-01-2023

  Responsible for managing and optimizing paid social media campaigns to drive engagement and conversions.

• Senior Manager, Paid Social · MuteSix02-01-2022 – 02-01-2023

  Led the paid social team, developing and executing strategies to maximize ROI on social media advertising campaigns.

• Manager, Paid Social · MuteSix08-01-2021 – 02-01-2022

  Managed paid social media campaigns, focusing on optimizing performance and achieving key marketing objectives.

• Paid Advertising Manager · Techtronic Industries - TTI01-01-2021 – 08-01-2021

  Owned and executed a $3MM+ paid media strategy across Facebook, Instagram, Pinterest, and Hulu, deploying data-driven audience targeting. Identified measurement KPIs across channels while utilizing advanced tagging and tracking to analyze back-end Google Analytics engagement metrics to optimize campaign performance. Deployed A/B and multivariate tests to increase year-over-year traffic and engagement benchmarks, while decreasing our cost per acquisition. Drove 40% of total traffic to harttools.com via paid media, while decreasing the average bounce rate by 14%. Reported on comprehensive campaign performance and recommendations through analysis of in-platform and out-of-platform (Google Analytics) metrics. Collaborated cross-functionally with Walmart.com Sales team to identify quarterly top priority product & promotional items for advertising support.

• Digital Marketing Manager · Techtronic Industries - TTI11-01-2019 – 01-01-2021

  Managed digital marketing initiatives, including strategy development, campaign execution, and performance analysis.

Education

• Clemson UniversityBachelor of Science (B.S.), Graphic Communications, Business Administration Minor

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