Stephanie Letts

About

With a Bachelor of Business Administration in Marketing from the University of South Florida and an Associate of Arts from St. Petersburg College, I have honed my expertise in social media marketing. Since August 2022, I have excelled as a Social Media Marketing Manager, specializing in creating engaging TikTok and Reels content that enhances brand reach and engagement. My role involves developing tailored social media strategies, producing optimized Meta ad creatives, and managing brand partnerships. I have successfully negotiated contracts and reported on analytics to guide creative direction. Notable projects include a long-term retainer with Buffalo Wild Wings, where I optimized influencer briefs and posting times, and a campaign with Printful that resulted in a 10% increase in audience engagement. Additionally, a short-term project with Autograph led to a 5% increase in platform usage. My strategic approach and creative insights drive impactful results for brands.

Experience

• Social Media Marketing Manager08-01-2022

  Create high-performing TikTok and Reels content that drives reach, engagement, and conversions. Develop social media strategies tailored to brand goals and KPIs. Produce Meta ad creatives optimized for performance. Edit, analyze, and optimize content using insights and reporting. Manage contract negotiation for brand partnerships and retainers. Report on analytics and ROI to inform creative direction. Creating influencer briefs and negotiating contracts on short term and long term retainers. Standout Projects: Buffalo Wild Wings - Long term retainer (6+ months), worked directly on influencer brief and content creation, optimized posting times, and driving audience engagement during promotional periods. Printful - Long term retainer (6+ months), high performing campaigns showed 10% increase of audience use across the platform. Autograph - Short term retainer, campaign showed a 5% usage increase on client's platform.

Education

• University of South FloridaBachelor of Business Administration - BBA, Marketing
• St. Petersburg CollegeAssociate of Arts

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