Suren Khachatryan

About

I am a Product Lead with 7+ years of experience managing the full product lifecycle—from initial discovery and logic design to launch and high-growth scaling. I have built and optimized products across B2B SaaS, Fintech, and iGaming, managing complex systems that handle millions in transaction volume. My approach is grounded in evidence. I use qualitative and quantitative validation (A/B testing, live prototypes) to ensure we solve real user problems before scaling the solution. Key Areas of Impact: • Discovery & Validation: I validate demand before writing code. For ExitZero, I drove 10k users to a landing page and secured 140+ service clones prior to MVP, proving market fit early. • Complex Logic & Build: I define the product logic for data-heavy systems. This includes building a Crypto iGaming platform from scratch (handling 70M+ bets) and structuring business logic for US Roofing CRMs and Blockchain ledgers. • Growth & Optimization: I optimize live products for revenue. I drove a 2.2x increase in the North Star metric for Galactix in 6 months and boosted paying user growth by 19% in my recent role.

Experience

• Lead Product Manager · LABZ AI2022 –

  - Led the development of three products concurrently.\n- Pioneered the inception of each product, laying a solid foundation for scalable growth.\n- Leveraged a product-led GTM approach to boost Time-to-Value (TTV) by over 25%.\n- Organized a Kanban-driven Software Development Life Cycle (SDLC), delivering the MVP 30% ahead of schedule.\n- Set and monitored North Star metrics and OKRs; developed business models aligned with company objectives.\n- Conducted over 50 product interviews, achieving ~80% validation for products including ExitZero.\n- Attracted 10,000 users to the ExitZero landing page, with 10% subsequently accessing our GitHub repositories for script downloads.

• Product Lead · ProductMap2018 – 2022

  - Increased the North Star metric by 2x within 6 months.\n- Elevated engagement to 85% within 6 months.\n- Increased average time on site by 2 minutes within 6 months.\n- Doubled bets count within 6 months.\n- Improved retention by 7% within 6 months.\n- Directed the development of Embley, Eternity Stack, and Aika, overseeing GTM, UX design, and cross-team collaboration.\n- Led products across lifecycles from inception to maturity.

• Product Owner · Digitain2021 – 2021

  - Led a team of 15 professionals, revitalizing an aged game and reducing incidents by 87%.\n- Achieved a 22% increase in unique players and a 41% boost in game sessions for Belote within 5 months.\n- Increased unique players and game sessions for BackGammon by 31% and 46%, respectively, in the same period.\n- Formulated development strategy for a P2P gaming platform nearing its lifecycle end, pinpointing avenues to enhance business value.\n- Contributed to the development of a Unity Engine-based gaming platform with a diverse game portfolio.\n- Devised and implemented overarching vision and strategies for the platform and its encompassed games.

• Product Manager · BetBoom2017 – 2021

  - Led a cross-functional team of 12.\n- Created loyalty and VIP programs, elevating bet values and increasing Customer Lifetime Value by 13% quarterly.\n- Adopted Scrum methodologies to enhance productivity and streamline operations, resulting in a 22% faster delivery of new features and a 17% reduction in new bugs.\n- Elevated registration flow with bonus incentives, leading to a 12% rise in conversion and a 17% growth in initial balance replenishments for the quarter.\n- Progressed product to its growth stage during tenure.

Education

• Armenian State University of EconomicsMaster's degree, Master In Management (MIM) E-Commerce
• Armenian State University of EconomicsBachelor's degree, Mathematical Methods and Operation Research in Economics

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