Debarshi Nayak

About

Experienced marketer with 10 years of experience and a passion for creating engaging content that drives results. With a background in digital marketing and a talent for storytelling, I've helped early and growth-stage SaaS companies across various industries achieve their marketing goals. When I'm not working, you can find me exploring the outdoors or testing out new recipes in the kitchen.

Experience

• Director - Growth · Hiver10-01-2019 – 04-01-2023

  - Helped grow revenue ~8x at Hiver while leading digital marketing and growth initiatives - Built and managed a talented, high-performing, and happy marketing and growth team of 15 members across different marketing sub-functions - Managed organic and paid marketing channels, resulting in a reduction in paid cost per lead by 60%, and a 5x increase in organic traffic - Worked closely with sales and product to own pipeline and revenue targets. This also resulted in an increase in account activations by 66% through PLG initiatives - Set up alternate channels of growth including referral and affiliate marketing - Implemented HubSpot, GA4, Clearbit, and other solutions to deanonymize visitors and get insights that further helped improve campaigns - Have in-depth knowledge of the U.S. market, having successfully marketed in this region before

• Director - Growth · Oliv.ai06-01-2023 – 07-01-2024

  - Set up a outbound flow with Apollo + Clay + Orum, a fine-tuned model to qualify designations to ICP and 1 SDR out of Texas that got us ~100 qualified demos a month - Led the product launch, securing ProductHunt #2 of the day and 300+ sign-ups on launch day with a two-person marketing team - Set up n8n + apify flows to automate competitor research with Claude and integrate HubSpot with internal systems

Education

• ReforgeAdvanced Growth Strategy, Marketing
• ReforgeMonetization and Pricing, Marketing
• ReforgeMarketing Leadership, Marketing

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