Symone Simon

About

With a degree in Public Relations from Delaware State University, I have cultivated a dynamic career in public relations and social media management. As a Public Relations Strategist at Symone Simon Public Relations since 2018, I have successfully increased social media engagement and media coverage by 20% through strategic campaign promotions. My role as Social Media Manager at Makeup On The Move saw me enhance brand visibility and loyalty, boosting sales conversions significantly. My experience extends to the United Nations Foundation, where I developed communication strategies for a global conference, increasing online engagement by 20%. At Barnes and Noble, I curated a conference that improved attendee satisfaction by 25%. My early career at The Social NY involved executing social media strategies and building media relationships. My expertise lies in crafting compelling content, managing communications challenges, and driving successful PR and social media campaigns.

Experience

• Public Relations Strategist · Symone Simon Public Relations12-01-2018

  Develop and execute proactive PR strategies in support of key initiatives, resulting in a 20% increase in social media engagement and media coverage. Advise companies on strategic campaign promotion. Manage fast-moving and unexpected communications challenges, ensuring seamless execution and positive outcomes.

• Social Media Manager · Makeup On The Move02-01-2021 – 07-01-2023

  Analyzed and implemented market trends, resulting in accurate sales forecasts and increased revenue. Created engaging and visually appealing social media content, driving higher follower count and increased brand loyalty. Executed successful social media campaigns, resulting in boosted sales conversions and improved brand visibility. Managed daily operations, ensuring smooth logistics for cosmetic deliveries throughout Manhattan.

• Communications Consultant · United Nations Foundation01-01-2018 – 01-01-2018

  Developed and implemented key communication strategies for the attendees of the Global Partnership for Sustainable Development Data conference held in Bristol, UK. Updated the website and social media platforms, resulting in a 20% increase in online engagement on social media platforms. Developed and curated an interactive app used by 80% of conference attendees. Organized and managed event press and marketing tasks necessary for the Data Board of Directors.

• Store Operations Project Assistant: Conferences & Travel · Barnes and Noble01-01-2017 – 01-01-2017

  Curated a four-day conference for 832 Store Managers and executives, resulting in a 25% increase in attendee satisfaction compared to the previous year. Developed an app for conference attendees to use for daily communications and schedules. Designed on-site marketing and branding. Collaborated with several companies for expo participation and sponsorships, resulting in a 15% increase in revenue. Created an author panel signing that attracted 50% more attendees compared to the previous year.

• Social Media & Public Relations Assistant · The Social NY01-01-2016 – 01-01-2016

  Develop and execute social media strategies across various platforms to increase engagement and followers. Create compelling and on-brand social media content, including graphics, photos, and videos. Monitor social media accounts, respond to inquiries and comments and engage with followers. Collaborate with the Editor-in-Chief and the team to plan and execute public relations campaigns. Build and maintain relationships with media outlets and influencers, and pitch story ideas to secure coverage. Assist with the coordination of events, including product launches, press events, and influencer activations. Conduct research on industry trends and competitor activity, and provide insights and recommendations to improve performance. Analyze social media and PR metrics to measure the success of campaigns and identify areas for improvement. Stay up-to-date with the latest trends and best practices in social media and public relations.

Education

• Delaware State UniversityPublic Relations, Public Relations, Advertising, and Applied Communication

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