Tabitha Fierro
Senior Consultant | Digital Strategy Expert
10 yrs experience · San Antonio, TX · <10 hrs/week
About
With over 10 years of experience, I have built a robust career in consulting, digital product management, and customer and market research. My recent role as a Senior Consultant at EY involved providing expert advice and solutions to enhance client engagements. My diverse background in marketing, data and strategy has equipped me with the skills to drive business success through innovative solutions and strategic insights.
Skills
Experience
- Senior Consultant · EY10-01-2021 – 06-01-2024
As a Senior Consultant, likely contributed to client engagements by providing expert advice and solutions in various business areas, leveraging industry knowledge and analytical skills.
- Digital Product Manager · USAA06-01-2017 – 09-01-2021
Responsible for the member experience and optimization of money movement servicing across USAA dotcom and the USAA mobile app.
- Business Analyst - Social Media Marketing · USAA07-01-2016 – 06-01-2017
Analyzed and measured the effectiveness of USAAs social media marketing campaigns across Facebook, Instagram and Twitter. Provided weekly and monthly reporting to business partners at all levels of the organization regarding the channel performance and redefined the social media marketing measurement design.
- Social Business Strategy Consultant · Society Consulting04-01-2015 – 07-01-2016
As a Social Business Strategy Consultant, likely developed strategies to enhance social media presence and engagement for clients, utilizing data-driven insights and innovative approaches.
- Social Media Coordinator (Contract) · nFusion10-01-2014 – 01-01-2015
As a Social Media Coordinator, likely managed social media accounts, created content, and engaged with audiences to enhance brand visibility and engagement.
Education
- The University of Texas at AustinBachelor of Science, Public Relations
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