Taylor Chine

About

Digital Marketing & Media Specialist with experience across paid media, creative strategy, and full-funnel content development. I plan, launch, and optimize campaigns across Meta and Google, while also producing the creative assets that power performance, including UGC concepts, scripts, visuals, and ad copy. I bring a blend of analytical problem solving and creative execution, helping brands grow through data-informed strategy and high-performing content. Skilled in cross-functional collaboration, I translate marketing goals into clear plans, organized workflows, and measurable results. Open to roles across digital marketing, media, creative strategy, and growth. In addition, prior leadership in YMCA youth programs (2017-2020) and customer care at Smashtech informs a customer-centric, collaborative approach to campaigns.

Experience

• Senior Media Buyer · Smashtech10-01-2024 – null

  Leading strategic planning and execution of high-impact media buys across Meta, Google, and other platforms; optimizing ad performance, budgeting, and forecasting to meet marketing goals; collaborating with creative and analytics teams to drive full-funnel growth.

• Media Buyer · Smashtech01-01-2023 – 09-30-2024

  Purchased ads, analyzed market trends, and optimized campaigns to maximize reach and engagement; collaborated with creative and analytics teams to align campaigns with performance metrics.

• Media Buyer & Creative Specialist · Smashtech05-01-2022 – 12-31-2022

  Lead paid media campaigns across Google Ads, Meta Ads, and YouTube; optimize spend, target audiences, and bids; develop creative assets and UGC concepts; implement measurement dashboards and reporting.

• Customer Care Specialist · Smashtech11-01-2021 – 05-01-2022

  As a Customer Care Specialist, provided exceptional customer service, resolved inquiries, and supported customer retention efforts.

• Chiropractic Assistant · Acru Health Precision Chiropractic03-01-2021 – 10-01-2021

  Assisted with routine checks and diagnostic testing by collecting and processing data. Enhanced patient outcomes by providing knowledgeable education on procedures, medications, and other physician instructions. Obtained client medical history, including medication information, symptoms, and allergies. Maintained office flow by checking in and out patients in a timely manner.

• YMCA Youth Program Manager · YMCA05-01-2017 – 08-01-2020

  Directed program operations and staff; ensured smooth execution and high engagement; developed promotional content and led community outreach to increase participation.

Education

• South Dakota State UniversityBachelor of Science - BS, Biology; Agriculture and Biological Science

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