Taylor Fountain

About

I’m a Communications Specialist with over 10 years of experience spanning TV News, public relations, and strategic content development. I specialize in translating complex ideas into clear, engaging messaging for diverse audiences and developing communication strategies that align with organizational goals. My recent work includes creating short-form video scripts and digital content designed to drive engagement and action, as well as producing press materials, social campaigns, and narrative-driven storytelling that elevate brand voice and community impact. I aim to deliver thoughtful, results-driven solutions that connect stories to broader audiences, inspire action, and inform in meaningful ways.

Experience

• PRSA SF DEI Chair · Public Relations Society of America San Francisco Chapter02-01-2024

  At the Public Relations Society of America (PRSA), I serve as the DEI Director for the San Francisco chapter for the second consecutive year, leading efforts to advance diversity, equity, and inclusion across chapter programming and communications. I develop and shape content that elevates diverse voices, highlights industry trends, and fosters meaningful member engagement. My work includes writing newsletters, press materials, and digital content that align with PRSA’s mission while ensuring messaging is inclusive, thoughtful, and relevant. I collaborate closely with board members and partners to support events and initiatives that reflect the evolving needs of communications professionals, strengthening both community impact and member experience.

• Public Relations and Media Associate · Self-Help Federal Credit Union12-01-2023

  In my role at Self-Help Credit Union, I serve as a Communications Specialist focused on developing strategic, high-impact content that translates complex financial and community initiatives into clear, compelling narratives, particularly through short-form video and digital storytelling. I create conversion-minded content across Instagram, Facebook, and LinkedIn, with a strong emphasis on scripting concise, engaging videos that capture attention quickly and drive audience action. My work includes concepting and writing scripts that highlight key products, services, and community impact, ensuring each piece is tailored to specific audiences and aligned with goals like member growth and brand awareness. I also evaluate content performance and engagement metrics to refine messaging and iterate on creative direction, bringing a data-informed approach to storytelling. A key strength I bring is the ability to distill complex topics such as financial empowerment, homeownership, and climate-focused initiatives into digestible, relatable content for diverse audiences. I collaborate closely with cross-functional teams and video producers to guide content from script to execution, ensuring alignment on tone, pacing, and visual storytelling. My background in media relations further strengthens my ability to identify compelling narratives and craft messaging that is both clear and persuasive. Overall, I specialize in creating short-form video content and strategic messaging that not only informs but motivates action, aligning closely with the development of high-converting video content for targeted audiences.

• Press Aid · Connecticut General Assembly01-01-2022 – 08-01-2023

  Played a pivotal role in developing comprehensive communication strategies for 12 State House Representatives, coordinating and executing press conferences for high-profile events, facilitating media requests, and successfully writing and editing press releases, constituent weekly newsletters, representative speeches, op-eds, and engaging social media content.

• Communications Manager · Lifer Fitness Studio09-01-2020 – 07-01-2022

  Directed social media and email marketing campaigns, created social content, and produced virtual classes during the pandemic. Coordinated community health events and developed communication strategies to enhance brand visibility and engagement.

• Assignment Editor · WBZ TV11-01-2016 – 09-01-2020

  Led editorial meetings, pitched story ideas, fact-checked, coordinated with reporters and producers, and managed coverage plans. Developed multitasking and prioritization skills in a fast-paced newsroom environment.

• Assignment Editor · FOX61/CW2007-01-2013 – 10-01-2016

  Supervised the overnight assignment desk, monitored scanners, communicated with news sources, facilitated meetings, and coordinated live shots. Developed story ideas for multi-screen experiences and ensured accurate information dissemination.

Education

• University of ConnecticutBachelor's degree, Journalism

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