Taylor K.

About

As a driven and entrepreneurial professional, I have a proven track record of leveraging advanced AI tools to drive fan engagement and brand growth. At Barstool Sports, I founded and scaled a successful paid social program, utilizing AI-driven analytics to optimize audience targeting, craft compelling creatives, and enhance campaign performance. My expertise in product development enables me to build innovative, fan-focused media strategies, while my sales enablement skills—developing AI-enhanced materials and training teams on platform algorithms—ensure impactful fan communications and measurable outcomes. I’m keen to manage diverse responsibilities, from AI-supported content creation and event execution to data-driven reporting. My role at X involves leading ad operations for partnership activations, including a new sales-focused ads interface and advertising surfaces for the NFL and The Olympics. The four main areas I can provide value to your business in a consultant role are: AI Expertise: Utilize advanced AI tools for analyzing audience behavior, creating compelling creatives and copy, optimizing campaigns, and implementing data-driven strategies that drive performance throughout the marketing funnel. Product Knowledge: With extensive experience in product development and launches, I can provide value by building innovative media strategies through a product-centric lens. Sales Enablement: Develop impactful materials and deliver training leveraging deep knowledge of platform algorithms and strong client collaboration skills to enhance team performance and client outcomes. Paid Social: Expert in all major paid social platforms, including technical implementations, with a proven track record of founding and scaling a successful paid social program at Barstool Sports.

Experience

• Global Lead Product Specialist · X2023-12-01 –

  Formerly known as Twitter

• Manager, Digital Strategy · Barstool Sports2021-01-01 – 2024-01-01
• Account Executive · Syneos Health2019-09-01 – 2020-12-01
• Digital Associate · MWWPR2019-06-01 – 2019-08-01
• Corporate Communications · Comcast2018-06-01 – 2018-08-01

Education

• Penn State UniversityBachelor's degree, Communication and Media Studies

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