Taylor Smith

About

With a Bachelor's degree from Bryant University, I have a solid educational foundation. My professional journey includes roles such as Growth Marketing Manager at Dragonfly, where I developed and executed marketing strategies to drive growth and customer acquisition. Previously, at RevUp Capital, I contributed to the company's success through marketing initiatives and strategic planning. My experience also includes a tenure at Textron and The Hole in the Wall Gang Camp. These diverse experiences have honed my skills in marketing, strategy, and growth. My commitment to excellence and passion for driving results have been evident throughout my career. I am driven to continue making impactful contributions in the marketing and growth space.

Experience

• Growth Marketing Manager · Dragonfly10-01-2022

  Experience • Owned the strategy & execution of all paid media channels for Dragonfly’s 20+ direct-to-consumer Brands including $5M in annual ad spend across Google, FB, IG, Pinterest, & TikTok. • Introduced narrative-driven landing pages and CRO strategy into the customer journey to increase conversion rates based on contextual consumer insights. • Worked with senior leadership to optimize growth strategies around P&L. This included assessing the unique industry landscape of 20+ Brands as well as product margins to ensure profitability and ownership of our promotional strategy, forecasting, and reporting (monthly/quarterly). • Collaborated with operations, customer success, and product development teams to design and execute DTC product launch strategy. • Managed and trained a team of 4 employees to execute strategic growth plans and manage paid media campaigns. • Designed lifecycle retention strategies that included email, SMS, and contextual exit capture testing to improve LTV. • Managed Amazon Ad strategy and execution for 3 Health & Wellness Brands Results • Lead full funnel acquisition strategy for an Outdoor Recreation Brand that included a direct response tv campaign, custom landing pages, & paid ads (search/social) that contributed to retail expansion in Walmart, Bass Pro Shop, & Tractor Supply Co. • Expanded paid social strategy for a Home & Decor Brand that resulted in $1.5M net new revenue over 6 months from Facebook and TikTok with a ROAS of 3.4 • Created and executed an experiment that drove Google and Meta traffic to the owned storefronts of 5 Amazon Brands for 2,000+ products that resulted in $650K in direct revenue & a 23% organic revenue lift. • Optimized Google Ads account for an Automotive Brand’s 3,000 products that reduced CAC by 34% and increased conversion rate from 1.1% to 2.4%. • Overhauled Amazon Ads strategy for a Cosmetic/Beauty Brand to bring TACOS under 10% and double AOV. • Led ambassador product collaborations for a gluten-free Fo

• Growth Platform Lead · RevUp Capital09-01-2020 – 10-01-2022

  • Developed customized growth roadmaps and a framework to test the viability of new acquisition channels for 18 B2B and B2C Brands. • Successfully expanded the prospecting marketing mix for a $3M cosmetic Brand to increase revenue 28% over 4 months. This included activation of Meta and Pinterest as well as an overhaul of existing email and SMS strategy. • Optimized email strategy for 7 e-commerce companies including a welcome series update that resulted in a 70% increase in revenue per recipient in the first 90 days & an increase in overall revenue attribution from 5% to 11%. • Created a creative broadcast strategy to streamline content by creating shared language and organizational structure. • Implemented fine-tuned segmentation & dashboard reporting to track all experimentation activities. • Led a standardized persona & core value development workshop for new portfolio companies to lay the groundwork for personalized engagement at every stage of the customer journey. • Managed 2 direct reports and created intern program to serve local students. • Developed a sales enablement strategy to increase conversion rate and retention through Account Management and NPS process implementation, automated forecasting and report generation, and pipeline automation.

• Growth Marketing Associate · RevUp Capital09-01-2019 – 09-01-2020

  • Created reusable asset libraries for B2B & B2C companies including full case study design & copy, paid social ad templates, short & long form blog assets, landing page outlines & wireframes, & goal-based email templates • Performed regular product & purchase behavior analysis resulting in strategic up sell/cross sell opportunities as well as forecasts for the product replacement timeline. • Led 8 successful CRM migrations for B2B companies to optimize sales pipeline & inbound marketing strategies.

• Sr Sevice Analyst · Textron10-01-2018 – 09-01-2019

  Description not available

Education

• Bryant UniversityBSBA, Dual Concentration: Marketing & Applied Analytics | Minor: Communications

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