Teirra Tysinger

About

Hi, I’m Teirra—nice to meet you! I’m a Brand Designer & Graphic Designer passionate about crafting compelling visual identities that resonate with audiences and elevate brand presence. With experience leading brand strategy, market research, and multi-channel design execution, I specialize in creating cohesive and impactful brand experiences. Brand Development & Identity: I conceptualize and execute strong brand identities, from research-driven strategy to final design execution. Strategic & Data-Driven Design: My approach is backed by insights, market research, and competitor analysis, ensuring designs are not just beautiful but effective. Cross-functional collaboration: I work with marketing, product, and web teams to ensure a consistent and high-impact brand presence. I’m actively seeking opportunities in the fashion, beauty, entertainment, and sports industries with companies like Nike, Fenty Beauty, Sephora, HBO, or boutique creative agencies that prioritize innovation and impactful storytelling.

Experience

• Freelance Graphic Designer · Sophisful2020

  - Developed branding strategies for 20+ clients, from research to execution. Created logos, typography, and brand guidelines for digital and print applications. - Provided strategic brand consultation, ensuring brand consistency across multi-channel platforms. Managed an iterative design process, incorporating feedback and optimizing visual storytelling.

• Graphic Designer · OVME Aesthetics06-01-2022 – 12-01-2024

  - Collaborated with agencies to re-vamp visual identity and branding for digital and print marketing, ensuring consistency across all platforms. - Developed email marketing campaigns that increased engagement by 20% and boosted conversions. -Designed assets for social media, in-store signage, and web platforms, improving audience engagement by 15%. - Conducted market research and competitor analysis to refine branding strategies. - Collaborated with marketing and product teams to ensure cohesive brand storytelling.

• Lead Graphic Designer · J-School Journals01-01-2021 – 12-01-2022

  - Developed the visual identity for a college organization that hosted a bi-annual showcasing of student directed documentaries, increasing campus and public involvement, recognition, and engagement by 15%. - Led the design team in creative projects, providing direction and feedback to ensure both cohesive design and creative solutions. - Collaborated with FAMU Journals’ agency partners to explore opportunities for expanding the brand beyond the campus.

• Apprentice · AIGA Atlanta01-01-2024 – 05-01-2024

  Engaged with a dynamic network of design professionals and accessed resources to support growth and innovation in the creative industry.

Education

• Florida A&M UniversityBachelor's degree, Graphic Design

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