Terilyn Choi

About

Hi, I'm Terilyn! A data and results-driven marketer with experience in segmentation targeting, go-to-market strategy, and complex omnichannel campaign execution (email, in-app, push) through technology solutions. Please feel free to reach out to connect! Areas of Proficiency: Lifecycle/CRM Marketing Strategic Planning & Thought Leadership Segmentation/Audience Targeting Campaign & Project Management Vendor Management

Experience

• Senior Growth Marketing Manager · Tempo Software04-01-2024

  As a Senior Growth Marketing Manager at Tempo Software, responsible for leading growth strategies, optimizing marketing campaigns, and collaborating with cross-functional teams to drive customer acquisition and retention. Execute lifecycle marketing programs, combining email and in-app to drive activation, retention, and cross-sell, resulting in 63% of incremental lead generation and influencing $11M+ in pipeline Analyze and present performance metrics of multi-channel marketing campaigns to cross-functional stakeholders, delivering actionable insights on campaign efficacy and A/B test hypotheses to optimize marketing strategies Collaborate with Product, Engineering, and the Business Intelligence teams to build marketing automation pipelines within Braze to enhance customer lifecycle programs, leveraging user product usage and scoring models Drive AI strategy and predictive growth models to scale email processes and increase trial and demo conversions

• Growth Marketing Manager · Apple03-01-2022 – 04-01-2024

  Executed acquisition and engagement customer journeys for different subscription businesses. Partnered with the Product, Engineering, and Strategy teams on program requirements to translate the framework into automated on-device communications, leveraging new message placements, recommendation models, and workflows. Optimized message performance through A/B experimentation to ensure timely read-outs and insights for new iterations. Produced technical documentation outlining new datasets, program details, and expected user experiences for ongoing initiatives. Advised on customer journey design solutions and prioritization of projects by assessing product objectives, platform capabilities, and data needs.

• CRM Marketing Manager · Chegg Inc.03-01-2021 – 03-01-2022

  Ideated omnichannel marketing campaigns to drive user engagement and customer lifetime value. Constructed a net new onboarding program due to a company rebranding with revamped design modules to adhere to updated brand guidelines. Monitored campaign performance for operational integrity and identified any deviations or issues with the targeted audience for additional troubleshooting. Delivered monthly data reports, utilizing performance metrics and market trends to assess the health of campaigns.

• Marketing Manager (Onsite at Sephora) · Epsilon10-01-2020 – 03-01-2021

  Executed segmentation and A/B testing strategies to drive customer acquisition and conversion. Consulted with cross-functional teams on retention marketing initiatives regarding test design, strategy, and implementation for targeted promotions and broadcast campaigns. Established and maintained scalable processes for multi-touchpoint lifecycle triggers to ensure best automation and optimization practices. Advised clients on go-to-market plans by leveraging data sets to increase brand loyalty and improve the customer experience.

• Account Manager - Digital Marketing Solutions · Epsilon03-01-2020 – 10-01-2020

  Managed 1,000+ marketing campaigns, leveraging Epsilon’s email marketing platform, executing end-to-end production of creative development, deployment, and reporting. Delivered robust data reports, utilizing performance metrics, market trends, and industry benchmarks to assess the impact of marketing programs. Created business playbooks that served as a framework for standard operating procedures, best practices, and optimization techniques for the organization to reference and maximize on specific marketing objectives. Produced contracts for custom projects and formalized technical documentation that outlined key deliverables to establish client expectations and timelines for project completion.

Education

• University of San FranciscoBachelor's Degree, Marketing
• Boston UniversityLondon Internship Program, European Advertising and Marketing
• St. Ignatius College Preparatory

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