Tiana Tucker

About

Product designer specializing in B2C and B2B platforms, including medical provider pricing and regulated environments, payments/repayments, and developer communications. Leads end-to-end research-to-design validation, builds design systems and light-weight components, and partners cross-functionally with Legal/Compliance, Medical, Engineering, Data Science, and UXR to drive measurable outcomes across launch, usability, and product strategy.

Experience

• Senior Product Designer | Medical Provider Pricing and eCommerce team · Allergan Aesthetics09-01-2023 – 07-01-2025

  • Led the pricing dashboard from 0 to 1: facilitated an ideation workshop with design leadership and cross-functional partners, drove research and validation, identified business gaps, and oversaw design through launch. • Surfaced new pricing program gaps the business had not anticipated, including edge cases for providers missing spend or retention thresholds and unresolved year-end transitions, and drove resolution before rollout. • Identified the need for user research, advocated for UXR resourcing, and partnered with a researcher on comparative usability testing with medical providers across two prototypes to reduce sales rep purchase reliance. • Worked with Legal, Compliance, and Medical teams to triage which designs required formal regulatory review and which did not to shape content structure and project scope in a regulated pharmaceutical environment.

• Senior Product Designer · Affirm04-01-2022 – 06-01-2023

  • Owned end-to-end design validation research on the Repayments team, designing a payment deferral flow for customers with a return in progress, contributing to a 20% productivity gain and 15% reduction in loan defaults. • Drove discovery and problem framing by synthesizing research, behavioral data, and customer insights into clear trade-offs; communicated rationale and pushed product direction with partners and stakeholders across all levels. • Embedded in product, engineering, and data science workflows to influence decisions upstream of design, ensuring user needs were represented at the point where product bets were made.

• Staff Product Designer | Voice team · Twilio03-01-2021 – 03-01-2022

  • As the sole designer on the Elastic SIP Trunking team, owned end-to-end design execution and validation for two design concepts, resolving usability failures, including 10+ edge cases in the SIP Header Manipulation feature. • Drove continuous improvement of the Voice and Video design team's practice through critique ceremonies, junior designer mentorship, and cross-functional workshop facilitation.

• Staff UX Designer | Design Technology team · AT&T09-01-2018 – 03-01-2021

  • Drove design across 12+ net-new features on Atlas, AT&T's internal field operations platform for ~40,000 field technicians; research consistently overturned core stakeholder assumptions across the platform, reducing time on job and repeat dispatches and contributing to $200M+ in annual savings. • Defined and evolved a lightweight design system while actively shaping product strategy, operating as a cross-functional thought partner to product and engineering.

• Founding UI/UX Designer · Mutual Mobile06-01-2017 – 09-30-2018
• Founding UI/UX Designer | Federal Aviation Administration Contractor · Noblis01-01-2015 – 03-31-2017
• Interaction Designer | Clients: NBA, HEB Grocery, Southwire and TUYA · Elon University (listed as a role section; company not explicitly stated)06-01-2017 – 09-30-2018

Education

• Elon UniversityBachelor of Arts, Communication Science; Minor: Professional Writing

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