Tiersha Lin

About

As a results-driven professional with a knack for efficient workflow management, a fervent passion for creativity, and an entrepreneurial spirit, I bring a dynamic blend of skills and experience to the table. Specializing in marketing, I streamline processes and drive innovation, consistently delivering exceptional outcomes. Whether leading a team or working independently, I thrive on the challenge of finding innovative solutions to complex problems. I'm eager to bring my unique skill set to your team and contribute to driving growth and success. Let's connect and explore how we can achieve extraordinary results together!

Experience

• Project Manager · Quanta Computer09-01-2024

  ● Manage communications of Meta’s large-scale server rack shipments by collaborating with internal engineers and fulfillment teams, ensuring on-time delivery and adherence to shipment commitments ● Liaise with client data centers to proactively address and resolve operational issues, ensuring minimal disruption ● Automated the transformation of daily shipment reports into email-ready format by developing an Excel VBA script, reducing manual labor by 300% ● Optimized reporting workflows through advanced Excel tools (VBA scripting, pivot tables, and complex formulas), cutting daily report completion times by 200-500% ● Deliver executive updates to Meta contacts and Quanta leadership, ensuring alignment on key shipment metrics

• HR Team Lead, Operations Coordinator · UCSB Collaborate09-01-2022 – 06-01-2024

  Previously: Operations Coordinator, Technical Support Consultant • Spearhead hiring cycle for 150 applicants, organized 50+ interviews, recruited 25 consultants • Successfully manage timelines across 3 projects, consistently meeting deadlines and reducing completion times • Provide Tier 1 technical support and consultation for campus community using Zendesk, supervise consultants

• Audit & Assurance Intern · Deloitte & Touche LLP06-01-2023 – 08-01-2023

  • Assisted senior auditors in conducting integrated audits in the financial technology and cybersecurity sectors • Utilized Excel and Deloitte Omnia to document 10+ internal controls, fraud inquiry notes, and conduct research • Planned and delivered speaker panel, resume workshop, and networking workshop to 100+ interns

• Digital Marketing Specialist · Climate Positive Consulting05-01-2021 – 10-01-2021

  • Accelerated brand awareness on Twitter (400% follower increase) and LinkedIn (62%) by curating social media content 2x a week, aligning with sustainability and ESG trends to engage the target audience • Executed 2 PPC social campaigns on LinkedIn and Twitter, generating 1.2K+ clicks within a span of just 2 weeks • Administered paid search campaigns through Google and LinkedIn Advertising with optimized ad copy

• Project Manager, Strategy Consultant · UCSB 180 Degrees Consulting11-01-2021 – 06-01-2023

  • Manage teams of 4-6 strategy consultants for 2 client cycles by generating project timelines, tracking key milestones, leading weekly meetings, and facilitating the creation of 10+ strategic deliverables • Lead ad copy generation for 2 Google Ad campaigns, develop social media marketing strategy and content • Deliver comprehensive project status reports, executive summaries, and presentations to client management

• Strategy Consultant | Adobe · Gaucho Creative Marketing Group03-01-2022 – 06-01-2022

  • Performed in-depth competitive analysis, examined best practices and identified strategic opportunities to draft comprehensive copy for a 26-page market research report, incorporating industry-leading insights and analysis • Conducted 3 user interviews, utilized synthesized data to develop 12 pieces of highly engaging content (blogs, infographics, case studies) aimed at refining internal messaging and driving increased user adoption • Leveraged data-driven methods to formulate recommendations for enhancing internal marketing resources, consolidated findings into a 26-page market strategy report, presented final deliverable to client leadership

• Marketing Student Assistant · UCSB Blum Center on Poverty, Inequality, & Democracy01-01-2022 – 06-01-2022

  • Spearheaded new outreach and communication strategies by conducting comprehensive analysis of previous efforts and metrics, built Excel spreadsheets to track KPIs and ensure timely scheduling of social media content • Crafted engaging copy for 4 monthly newsletters using Mailchimp, resulting in an average open rate of 45% • Co-led research, planning, and facilitation for an event with 20+ attendees, created promotional materials

• Public Relations Chair · UCSB Kapatirang Pilipino06-01-2021

  • Drove a 29% increase in Instagram followers and a 729% surge in interactions by creating and managing a portfolio of 100+ social media posts, employed strategic content curation techniques • Streamlined public relations work processes by developing a content calendar and a task assignment sheet • Revitalized email marketing efforts with an average open rate of 75% by crafting targeted email campaigns

• Paid Search Specialist · Google Ad Grants Online Marketing Challenge01-01-2021 – 03-01-2021

  • Formulated user acquisition Google Ads strategy, generated 328K impressions and 25.2K clicks by implementing 3 campaigns, budgeting a $10,000 ad spend with a team of 4 • Analyzed performance analytics to measure attribution and optimize ad copy, driving a 7.7% CTR

Education

• UC Santa BarbaraBachelor's Degree, Economics and Accounting, Dance

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