Jo Quintana

About

Digital strategy and marketing leader with 10+ years of experience driving growth through data, creativity, and innovation. Building and leading high-performing teams, set a forward-looking vision, and delivering measurable results that align with business goals today while preparing for what’s next. Elevating digital experiences and launching new initiatives across start-ups and Fortune 500 companies. Skilled at capitalizing on market insights, optimizing customer journeys, and redefining strategies to accelerate brand impact and revenue growth. Creating strategies that go beyond messaging to deliver meaningful, human-centered experiences. Passionate about marketing through the eyes of users. Known for blending analytics with empathy; turning insights into strategies that resonate, inspire trust, and deliver lasting value. SKILLSET ➡ Marketing & Strategy: Campaign Management, Customer Journey, Digital Growth Marketing Strategy, Paid Media, Product Marketing, SEO/SEM ➡ Analytics & Data: Analytics, Data Analysis, KPI Tracking, Market Research, Competitive Analysis, Forecasting ➡ Leadership & Collaboration: Change Management, Cross-Functional Collaboration, Innovation, Stakeholder Management, Team Leadership ➡ Technical & Tools: CRM, Marketing Automation, Project Management, UX/UI, CMS Management INDUSTRIES Biotechnology | Consulting | Environmental and Industrial Testing | Health & Wellness | SaaS

Experience

• Product Manager | Content Specialist | UX Design · Freelance11-01-2019

  Managed multiple UX/UI design projects including Elfster app re-design and development of Cross Stich Witch app. Conducted usability studies and incorporated results into design decisions for contract and pro bono projects. Proactively learned and honed UX design skills, researching and developing designs for a wide range of visual communication projects.

• Marketing + Strategy: Manager, Data Analyst · (add)ventures02-01-2024 – 08-01-2024

  Merged digital analytics with marketing prowess, orchestrating the aggregation of data for client and company digital assets. Focused on assessing market trends, user behavior, competitor analysis, and evaluating digital strategy effectiveness. Provided outputs supporting strategic identification of internal and external opportunities for digital product roadmapping and media buying/planning. Demonstrated proficiency in SEO, SEM, SMM, and keyword research. Developed reports and dashboards tracking and analyzing digital marketing channel performance. Conducted reviews of client analytics platforms and KPI effectiveness to refine and optimize performance and strategy.

• Digital: Product Specialist · (add)ventures02-01-2021 – 02-01-2024

  Advised on page layouts associated with client content requirements. Executed on digital content production strategy and maintenance. Managed team tasks/allocations to balance client needs with client retainer budgets. Liaised with clients to execute on content production activities. Ensured all digital content entries adhere to WCAG 2.1 Level AA accessibility standards and principles of search engine optimization. Supported the quality assurance process by working with developers to identify and fix publishing issues.

• Digital: Content Producer · (add)ventures10-01-2020 – 02-01-2021

  Ensured all digital content entries adhere to WCAG 2.1 Level AA accessibility standards and principles of search engine optimization. Partnered with developers to verify quality and digital product managers to suggest roadmap improvements to the CMS. Loaded, edited, and published advertising, marketing, research, website, design, and public relations content on clients' websites.

• Digital Global Marketing: Web Content Manager | Digital Delivery Specialist · Janus Henderson Investors U.S.06-01-2018 – 10-01-2019

  Created nine templates and 22 reusable models. Implemented ADA standardization and quality control measures. Streamlined workflows saving five hours per week. Developed and managed all U.S. web content as the sole Digital Delivery Specialist. Ensured all content was consistent with compliance, legal, content, governance, and brand policies. Used Google Analytics to evaluate and optimize user journeys and site functionality.

Education

• Boulder Digital ArtsUX Design Certification
• Salve Regina UniversitySpanish Language and Philosophy

Similar talent on Pangea

Alena D.Marketing Leader Driving Growth through Digital Channels | Data-driven, Creative, and AnalyticalBarcelona, SpainGift W.Results-Driven Marketing Communication Specialist| Digital Marketing Specialist| Brand and Content StrategistEdmonton, ABChristopher T.Growth strategist with 17+ years of experience. Driving omnichannel marketing, demand generation, and revenue growth across North America, Europe, and Asia through aligned creative and data teams.Pataskala, OHRachelle B.B2B Digital Marketer | SEO, CRO, UI/UX