Tiffany Fiedler

About

Visionary entrepreneur with over a decade of experience propelling startups and established companies to market leadership. Proven track record in delivering multimillion-dollar revenue growth through innovative marketing strategies and product growth initiatives. Recognized for launching industry-disrupting concepts featured in major media outlets like Vice, Financial Times, Elle, LA Weekly, and BuzzFeed. Masterful in architecting data-driven campaigns and leading cross-functional teams to exceed business objectives, with extensive experience in the food tech and entertainment industries.

Experience

• Chief Executive Officer · Skinny Bitch Pizza2017-01-01 –

  Founded Skinny Bitch Pizza, a health-focused pizza delivery concept utilizing cauliflower crusts and fresh, organic ingredients. Achieved significant media attention, with features in Elle, LA Weekly, BuzzFeed, Eater LA, and appearances on Good Morning LaLa Land. Partnered with major brands and events, including Revolve Festival at Coachella, and collaborations with Postmates and UberEats. Developed and executed innovative marketing campaigns, leveraging social media and influencer partnerships to drive brand awareness. Hit profitability within 8 months of launch, establishing the brand as a pioneer in healthy pizza alternatives. TBA details of relaunching the brand, focusing on expanding product offerings and market reach.

• Co-Founder, CEO · Delivered2021-05-01 – 2023-05-01

  Founded Delivered Inc., a venture-backed food tech startup in partnership with Create Venture Studio (GLG, SLT, Moat, Crunch) our mission is to extend best in class hospitality to the food delivery experience. Developed the Underground Food Court, Washington D.C.'s first virtual food court, creating seven delivery-first restaurant brands from a single kitchen hub. Achieved $1.1M in annual revenue within the first year of operation. Implemented innovative marketing strategies, resulting in a 5% annual increase in conversion rates and significant brand visibility through data analysis and market research. Led a high-performing team, fostering collaboration and innovation, instrumental in surpassing operational and financial benchmarks. Featured in prominent media outlets and podcasts discussing the future of virtual dining experiences. Notable Press & Media: DCist: "An Underground Food Court Is Hiding Under A Dupont Circle Church" Washington City Paper: "The Carry-Out Critic Finds Heavenly Biscuits at Sincerely Breakfast" WJLA: "Inside Underground Food Court, DC's First Virtual Food Court" Podcast: "How Digital Natives and Virtual Food Halls Are Creating the Restaurant Experience of Tomorrow"

• Director of Growth Marketing, Founding Team Member · CloudKitchens2016-01-01 – 2020-06-01

  Reported directly to Founder Diego Berdakin and CEO Travis Kalanick. Created and launched Future Foods (futurefoods.io), a groundbreaking venture licensing virtual restaurant brands, contributing to over $100M in revenue. Developed and launched The Internet Food Court, a disruptive project that received significant media attention, including features in Vice, Financial Times, and It's Nice That. Devised and executed global marketing campaigns, significantly increasing market share by 15%. Cultivated strategic partnerships and alliances, amplifying brand visibility and contributing to double-digit market expansion. Managed P&L and led a diverse team of 30+ professionals, consistently achieving year-over-year growth targets.

• Coordinator - TV & Film · Jerry Bruckheimer Films2013-04-01 – 2014-10-01
• Motion Picture Talent · Creative Artists Agency2009-08-01 – 2013-04-01

Education

• University of MichiganBachelor's Degree, Economics

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