Andrew Wise

About

Building and scaling ventures across digital media, consumer brands, and web3 with a consistent track record of accelerating growth and profitability. From Grooveshark to Capture and beyond, I’ve built growth engines, led multi-disciplinary teams, and launched platform-level Growth OSs. Most recently, I’ve driven rapid early-stage traction at Plated Skin Science and doxd, while advising on ventures through a growth-first lens. Notable outcomes include a 65,000+ web3 community, 320 monthly AI-assisted ads, a 100% MoM increase in email/SMS revenue via Klaviyo optimization, and multi-million ARR improvements through full-funnel engineering. My journey blends marketing, product, partnerships, and operations to turn ambitious visions into scalable GTM realities, including leading the creation of growth systems that support 8- and 9-figure outcomes. Educational and Professional Credentials have always complemented hands-on execution across Digital Media, Venture Capital, and Web3 Technologies. Expertise: Growth Hacking, Business Development, Product-Market Fit.

Experience

• Head of D2C · Plated Skin Science (Remote)07-01-2025 – 12-31-2025

  Scaled revenue from $1M to $10M by building a full-funnel Growth OS on $1M/mo spend with 9+ ROAS. Overhauled Klaviyo to drive a 100% MoM increase in email/SMS revenue through segmentation, triggers, and ABs. Built an AI-powered creative generation engine that produced 320 adds per month, reducing CAC by 75% across spend.

• Director of Demand Generation · Crewasis (Remote)01-01-2025 – 07-31-2025

  Built and led full-funnel demand generation programs across paid media (Google, Meta, LinkedIn), outbound SDR campaigns, and email nurturing to drive qualified pipeline for AI-driven GTM apps. Launched lifecycle marketing campaigns tailored to ICPs in Clay/Apollo, resulting in a significant uplift in demo bookings.

• Head of Growth · AskNeo Media (Remote)06-01-2024 – 06-30-2025

  Led growth for a disruptive E-commerce brand in the oral care space generating a 300% uptick in revenue from ads. Reduced CAC up to 35% for brands by engineering “growth hacks” on a low-code stack (Integromat/Airtable/ChatGPT). Led the design and development of conversion-optimized Shopify Store, generating 50,000 leads in 6 months.

• Director of Performance Marketing · POSH, New York, NY07-01-2024 – 10-31-2024

  Led & owned paid performance for a B2B/B2C marketplace, running a seven-figure budget across SEM, Meta, and TikTok. Designed and implemented end-to-end growth channel experiments to increase funnel conversion rates by ~1% daily. Coached a highly skilled team of Performance Marketers to automate and optimize for ROI through iteration.

• Co-Founder, Head of Growth · doxd (New York, NY)03-01-2022 – 11-30-2023

  Designed and engineered the first KYC NFT on Ethereum, bringing trust to a 65,000+ web3 community. Coordinated integrated marketing campaigns via HubSpot/Apollo.io generating 2,000 weekly outbound touchpoints. Growth hacked Twitter to 15,000 users, delivering 27 word-of-mouth clients in 3 months.

• Director of Marketing · Villain Agency (Remote)01-01-2022 – 01-31-2023

  Prospected SMB/e-commerce cuentas with high-velocity outbound, sending ~200 emails per day. Managed ad spend across PPC/YouTube/TikTok/Meta totaling ~.$250,000 monthly. Built and led a growth marketing team with 8 direct reports, producing ~160 ad creatives per month.

• Head of Paid Media · Postmates (Acquired, Remote)04-01-2014 – 06-30-2015

  Developed and executed a $1.1M Google Ads strategy, reducing CAC and maximizing LTV. Built omnichannel landing pages and created hundreds of PPC landing pages that evolved into a programmatic SEO strategy later adopted by competitors.

• Founder · Capture (New York, NY)06-01-2015 – 01-31-2022

  Designed and engineered the first on-demand photography app, acquiring 1,100 photographers at launch. Ran a Google PPC Ads strategy that closed a $10B B2B logo and booked $160k in revenue within 30 days. Built a Meta Ads GTM strategy that onboarded 1,100 photographers with 160 new ads per month.

• CMO · Grooveshark (Gainesville, FL)05-01-2006 – 08-31-2009

  Created a sales management process leading to $1.2M in ARR through B2B marketing, networking, and prospecting. Designed and developed TinySong.com as a cross-department collaboration, attracting 100k users in 12 months. Hired and led the 8-person Marketing Team that collectively generated more than 1 million uniques per month.

Education

• University of FloridaMarketing
• Mad MenMBA, Advertising
• University of FloridaBSBA, Marketing

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