TJ H.

About

With a proven track record in performance marketing, demand generation, and channel programs, TJ has demonstrated her ability to drive business outcomes and foster strategic partnerships. Her career spans various leadership and individual contributor roles in high-tech companies. As the Head of Performance Marketing at VMware, she led successful marketing initiatives. Prior to that, as the Director of Demand Gen at Avi Networks, she played a pivotal role in driving customer acquisition strategies. Her expertise also includes leading channel programs and operations at Cylance Inc., which was later acquired by Blackberry. Additionally, she held multiple roles at FireEye, Inc., contributing to the company's successful IPO in 2013.

Experience

• Head of Performance Marketing (Aquired by Broadcom) · VMware07-01-2019 – 01-01-2024

  Led performance marketing initiatives and strategies at VMware, contributing to the company's growth and success. The role involved overseeing marketing campaigns, analyzing performance metrics, and optimizing marketing efforts to drive business outcomes.

• Director of Demand Gen (Aquired by VMware) · Avi Networks11-01-2018 – 07-01-2019

  Directed demand generation activities at Avi Networks, which were later acquired by VMware. Played a key role in developing and executing demand generation strategies to drive customer acquisition and revenue growth.

• Director, Channel Programs & Operations (Aquired by Blackberry) · Cylance Inc.02-01-2016 – 10-01-2018

  Led channel programs and operations at Cylance Inc., which was later acquired by Blackberry. Developed and managed channel partner programs, driving operational efficiency and enhancing partner relationships.

• Director, Global Alliance Program Office (IPO 2013) · FireEye, Inc.11-01-2014 – 01-01-2016

  Held a leadership role in the Global Alliance Program Office at FireEye, Inc. Contributed to the company's successful IPO in 2013 by developing and managing global alliance programs, fostering strategic partnerships, and driving collaborative initiatives.

• Sr Manager, Global Alliance Programs · FireEye, Inc.04-01-2014 – 11-01-2014

  Managed global alliance programs at FireEye, Inc., focusing on building and nurturing partnerships to drive mutual business growth and expand the company's global reach.

Education

• University of San FranciscoBachelor of Science - BS, Management Information Systems, General
• De Anza CollegeAssociate of Arts - AA, Business Administration, Management and Operations

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