Tom Carusona

About

Creative and growth-driven Chief Marketing Officer with over 20 years of experience in building successful and beloved global brands. Proven track record in developing and implementing innovative marketing strategies that drive profitable revenue growth, brand advocacy, and awareness. Inspirational leader who motivates teams through collaborative, accountable, and enjoyable work environments, consistently achieving outstanding results. Specialties include strategic and growth marketing, brand building, QSR marketing, digital marketing, menu innovation and development, creative, media planning & buying, cable, and entertainment industries.

Experience

• Chief Marketing Officer / Consultant · Mingle Mocktails11-01-2024
• Chief Marketing Officer · Insomnia Cookies2018-07 – 2024-09

  Building a global community of Insomniacs!

• VP Brand & Digital · Aramark2018-05 – 2018-06

  Senior leadership role on Aramark’s corporate marketing team leading three teams responsible for the Aramark corporate brand, enterprise digital strategy (including Aramark.com) and marketing communications.

• Associate Vice President, Marketing Communications & Digital Strategy · Aramark2015-01 – 2018-06
• Sr. Director, Digital & Social Strategy · Aramark2012-01 – 2014-12

  Led Aramark’s Digital Center of Excellence to enable social media strategy and best practices across the organization

• Board Member · Word of Mouth Marketing Association2014-11 – 2017-12

  Board Member for the Word of Mouth Marketing Association (WOMMA), the official non-profit trade association dedicated to word of mouth and social media marketing.

• Sr. Director of Marketing · Comcast Cable2011-03 – 2012-01

  Developed strategic marketing strategies for xfinity.com, xfinityTV.com, Comcast.net, Xfinity TV App and Comcast Cross-Platform tools (Remote-DVR, Remote-Tune, On Demand Online and Watchlist).

• Director of Marketing, Fancast.com (XfinityTV) · Comcast Cable2009-01 – 2011-03
• Sr. Marketing Manager · Comcast Cable2007-03 – 2009-01
• National Media Manager · Comcast Cable2005-08 – 2007-03

Education

• Villanova UniversityB. A., Communication
• Fox School of Business at Temple UniversityMBA, Marketing

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