Tosin A

About

Passionate about innovating in e-commerce, I bring over 5 years of experience optimizing platforms, streamlining processes, and executing impactful digital marketing campaigns. As Ecommerce Manager at Hydeline Furniture, I lead all operations, managing a substantial advertising budget and driving significant sales growth through data-driven optimizations across Meta Ads, Microsoft Ads, Google Ads, and Pinterest Ads. With a strong background in SEO and analytics, I am dedicated to enhancing customer experiences and achieving measurable results in the ever-evolving e-commerce landscape.

Experience

• Ecommerce Manager · Hydeline Furniture02-01-2021

  I oversee all aspects of eCommerce operations, including website management, digital marketing, email marketing, and customer service. My role focuses on ensuring seamless website performance, enhancing user experience through regular updates and app management, and driving significant sales growth through optimized eCommerce and digital marketing strategies. I manage a substantial annual advertising budget, executing data-driven campaigns across Meta Ads, Microsoft Ads, Google Ads, Pinterest Ads, and email marketing to maximize conversions and lead generation. I analyze website performance using Google Analytics, implement A/B testing methodologies for campaign optimization, and collaborate closely with cross-functional teams and executive management to align strategies with business goals. Regular sales reporting and forecasting, along with leveraging eCommerce analytics, are key components of my responsibilities to track performance metrics and derive actionable insights for continuous business growth.

• Ecommerce Manager · Rosetose Inc.04-01-2019 – 02-01-2021

  As the leader overseeing day-to-day operations of an eCommerce brand, I managed critical areas such as website management, digital marketing (including Meta Ads, Microsoft Ads, Google Ads, Pinterest Ads, and email marketing), and customer service. This encompassed regular optimization of the website theme to integrate new features and maintain a modern, user-friendly design. I meticulously maintained and updated all applications to ensure seamless functionality, enhancing overall user experience. Communicating insights derived from detailed website analytics and reports to internal stakeholders, I provided strategic recommendations aimed at enhancing website performance and fostering business growth. My role also involved developing and implementing eCommerce strategies to drive sales and increase brand visibility, alongside creating and managing digital marketing campaigns across various platforms. Through SEO optimization efforts, I successfully improved search engine rankings, while consistently monitoring key performance indicators and preparing comprehensive eCommerce reports for management.

• Analyst II · Contract Pharmaceuticals Limited03-01-2018 – 10-01-2018

  As an Analyst II, likely responsible for data analysis, reporting, and supporting business decision-making processes.

• Jr. Analyst · WellSpring Pharma Services09-01-2016 – 03-01-2018

  As a Jr. Analyst, likely responsible for assisting in data analysis, preparing reports, and supporting senior analysts.

• Research Assistant · University of Waterloo01-01-2014 – 01-01-2015

  As a Research Assistant, likely responsible for supporting research projects, collecting and analyzing data, and preparing research reports.

Education

• University of WaterlooBachelor of Science, Honours Science, Joint Honours Psychology
• York UniversityBig Data Analytics
• University of Illinois Urbana-ChampaignDigital Marketing Specialization

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