Joshua Jennings

About

With a dynamic career spanning nearly a decade, I have honed my expertise in account management, media buying, and e-commerce. As an Account Manager at Conversionly, I developed and maintained over 25 client relationships, driving satisfaction and retention through tailored solutions and strategic upselling. My tenure as a Senior Media Buyer & Campaign Manager at Impakt saw me managing client ad-spends exceeding $20,000 monthly, achieving a 5x ROAS and generating over $5 million in revenue. I have a proven track record in e-commerce, having independently built and optimized numerous Shopify stores, generating over $100,000 in revenue with a 40% profit margin. My skills in leveraging analytics and media buying platforms have consistently translated client needs into impactful results, enhancing business growth and performance.

Experience

• Account Manager · Conversionly11-01-2023 – 06-01-2024

  Developed and maintained 25+ client relationships, achieving measurable satisfaction improvements. Enhanced client relationships by aligning with their goals, leading to substantial business retention and successful upselling of conversion rate optimization services. Collaborated with clients to meet goals, resulting in enhanced business growth and retention. Analyzed client needs and provided tailored solutions, leading to impactful results. Managed a small team to ensure client satisfaction with high-ticket business funnels and ads. Utilized CRM tools to track client interactions and maintain detailed records, enhancing communication and follow-up. Oversaw high-ticket funnel accuracy, enhancing client investment returns.

• Senior Media Buyer & Campaign Manager · Impakt09-01-2021 – 12-01-2022

  Owned and retained the business relationship with more than fifteen clients through the efficient organization of daily meetings that continuously aligned project scope, determined needs, and informed on client-specific professional requirements. Managed client Ad-spend of over $20,000 per month resulting in a 5x ROAS which, across the board, generated over $5,000,000 over CY 2022. Administered marketing calendars and posted new content that coincided with clients' product and service releases. Evaluated website analytics to monitor campaign success, identify opportunities for improvement, maintain KPIs, and gain insights on ways to enhance performance. Translated client requests into results-driven solutions by implementing campaigns in media buying platforms including Facebook, Google, TikTok, YouTube, Instagram, Email & SMS.

• E-Commerce & Social Media Mastermind · Self-employed06-01-2015 – 09-01-2021

  Independently built dozens of E-Commerce DropShipping websites from the ground up using Shopify's platform. Successfully executed Ad campaigns with a modest four-figure budget to eventually bring in over $100,000 of revenue with an overall 40% profit margin. Collaborated closely with overseas wholesalers to foster relationships that allowed me to establish winning products that maximized profits for all parties. Marketed products tailored to specially chosen audiences by partnering with key influencers that demonstrated high engagement in those consumer groups. Leveraged tools such as Google Analytics, Keyword Planner & Google Trends to hone my acumen with performing keywords. Achieved #1 ranking in three Niche products: Skin Care, Decorative Lamps, and Halloween LED Face-Masks by using Google Ads to increase customer traffic by 200% in three corresponding Niche audiences.

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