Trupal Prajapati

About

I am a results-driven Business Analyst with an MS in Business Analytics and expertise in transforming complex data into actionable insights. With experience in marketing research, statistical analysis, and big data technologies like Python, SQL, Tableau, and PySpark, I’ve contributed to impactful projects, including optimizing engagement strategies for BBBSCM and conducting market analysis for IKEA and EV trends. Passionate about bridging data and decision-making, I bring a global perspective, adaptability, and a commitment to driving business growth through data-driven strategies. Let’s connect to explore opportunities!

Experience

• Data Analyst · CASUAL THREADS INDIA11-01-2021 – 12-01-2022

  Utilized SQL, Python, and Tableau to analyze user behavior, identifying engagement trends that increased product adoption by 5% and supported data-driven business decisions. Designed and implemented A/B testing frameworks, evaluating feature performance and user interactions, which led to a 15% improvement in customer retention. Conducted sentiment analysis on customer feedback using NLP techniques, uncovering key insights that drove two successful product enhancements. Automated reporting workflows in Power BI, reducing manual effort by 20% and improving the efficiency of business intelligence reporting for key stakeholders. Partnered with marketing and product teams to develop data-driven investment strategies, optimizing budget allocation and reducing marketing expenses by 10% while improving ROI. Built and maintained interactive dashboards to track key KPIs, sales performance, and operational metrics, providing leadership with real-time business insights. Presented data-driven recommendations to cross-functional teams, bridging the gap between technical analysis and business objectives to improve strategic decision-making.

Education

• Clark UniversityMaster of Science in Business Analytics, Business analytics
• AcharyaBachelor's Degree, Business Administration, Management and Operations

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