Neha Reddy

About

I'm a results-driven marketing leader with 12 years’ experience designing and executing multi-channel marketing campaigns for technology companies and global advertising agencies. I have deep expertise in driving business growth by employing product marketing, user acquisition and funnel engagement strategies across diverse sectors. Skilled in building and scaling effective marketing programs by centering customer motivations and tension points, automating campaigns with AI tools and delivering repeatable growth. Industries: AI, SaaS, B2B technology, Advertising, and Growth Marketing.

Experience

• Fractional Marketing Lead · Growth & Go-to-market09-01-2025

  • Partner with founding teams to define positioning, ICPs and messaging, translating complex tech and AI products into clearly differentiated value propositions • Deliver go-to-market strategies, aligning marketing with product and sales, to support 0 to 1 growth, pipeline expansion and revenue goals • Drive customer acquisition by creating compelling content, managing distribution across range

• Head of Marketing · Abi Global Health11-01-2023 – 09-01-2024

  • Expanded marketing operations for B2B2C HealthTech AI company across EMEA, APAC and the US by implementing and scaling digital marketing, partner/reseller campaigns and content strategy • Boosted qualified inbound leads by 32% YoY with a targeted acquisition strategy that focused on social, events, paid ads and thought leadership to ensure a healthy sales pipeline and strong retention with key accounts • Led go-to-market strategies for product launches across 3 sectors (pharmaceutical, insurance and digital health), ensuring alignment with sales, product and external partners, which resulted in 1.5x increase in website traffic and 2x increase in LinkedIn followers • Hired and mentored growth of 3 marketing professionals, partnered closely with 4 sales leads and built external network of 7 freelance specialists to support successful execution of marketing campaigns that improved brand positioning

• Head of Marketing · Robin AI11-01-2020 – 07-01-2023

  • Established and scaled B2B marketing department within SaaS Legal AI company, supporting 5x increase in annual recurring revenue (ARR) • Developed marketing strategies with ambitious KPIs that included tactics like paid ads, direct email, events, SEO/SEM, social and PR. Campaigns drove ~45% of new leads and ~35% of successfully closed deals • Collaborated with sales, product and leadership to collect market insights and customer stories that informed product roadmap, funnel strategy and targeted messaging, ultimately improving brand’s SEO ranking by 42% • Amplified brand and industry recognition through series of product launches which doubled website traffic, grew inbound leads by 4x and garnered 60+ media features across publications like City A.M., the FT and TechCrunch

• Global Advertising Account Manager · BBDO Worldwide10-01-2019 – 05-01-2020

  • Led client’s global marketing program with a focus on localized campaigns and supervised an 8-person team to grow prospect base by ~30% and customer engagement by ~10% QoQ • Audited complex process inefficiencies, formulated innovative solutions to address gaps and led change management trainings across 16 regions • Presented data-backed strategies and integrated marketing recommendations to 4 key stakeholders monthly, helping foster trustworthy client partnerships

• Senior Account Executive · MRM//McCann2018 – 09-01-2019

  • Managed client’s B2B content marketing program, driving 4,000+ sales leads and $28+ million in revenue over 2 years and surpassing client benchmarks • Oversaw production and execution of 100+ pieces of digital content by leading cross-functional team of 10; content supported the launch of new products • Influenced program strategy and budget planning with 7 senior clients by communicating media and content opportunities to increase customer acquisition

• Account Executive · ThirtyThree2017 – 2018

  • Executed client strategies through digital content creation and social media guidance to deliver 32 projects within creative brief requirements • Evaluated market trends and synthesized quantitative and qualitative research into actionable insights, initiating strategy and rebranding efforts within a start up environment

• Assistant Account Executive · LMO Advertising06-01-2014 – 12-01-2016

  • Executed national and regional customer lifecycle marketing campaigns to generate awareness, engage prospects and convert leads • Assisted with business development research to improve agency’s prospect pipeline and expand existing client roster

Education

• Saïd Business School, University of OxfordMaster of Business Administration - MBA
• The George Washington University School of BusinessBachelor of Business Administration (B.B.A.), International Business & Marketing

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