Una Bassila

About

I'm a Senior Product (UX/UI) Designer with over 7 years of experience in delivering solutions for companies such as Burberry, Vodafone, Medtronic, Contentful, Printify, Latvian Olympic Committee and many more. Based in Estonia and deliver impact globally by helping clients figure out and shape their product. I provide expertise in zero to one app design, native mobile or web product, branding, re-designs of existing product and design systems.

Experience

• Freelance Product Designer · Self-employed04-01-2020

  I lead design and work on shaping products alongside my clients and stakeholders (C-suite level). Responsible driving the UX part of design process(information architecture, navigation, app flow and feature prioritisation, etc.) and the visual execution of the solution provided as high-fidelity UI design, as well as design systems and brand guidelines (style guide). I design cross-platform products for web, web apps, native mobile apps and landing pages. I work with clients across the globe, primarily in the US and Europe. I excel in collaborating with stakeholders to drive a creative vision and design, from proof of concept to established products. My project portfolio includes experience in WEB3, AI Insurance, and SAS. My main focus is on startups and includes experience designing for YCombinator-backed company.

• Product Designer · FullContact04-01-2019 – 01-01-2020

  At FullContact, I played a key role in the design of a cross-platform product for iOS, Android, and web. I led the design process for the unification of a legacy Android app with a new rebranded version. Additionally, I successfully designed and rolled out Dark Mode across all platforms, demonstrating my ability to lead and execute design projects end-to-end.

• Product Designer · Deloitte Digital06-01-2017 – 05-01-2019

  As a UX designer at DD, I specialized in user research and end-to-end design process. My responsibilities included conducting various research methods such as surveys, interviews, and guerrilla testing, workshops (collaborating with Apple UK) and creating wireframes, prototypes, and testing. I have a diverse experience working with clients ranging from charities to global luxury retail brands such as Burberry, Zurich insurance, Medtronic, and Deloitte internal projects.

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