Valerie Maxeiner

About

Results-driven freelance marketer and content creator with expertise in social media, content strategy, and web design. I specialize in helping businesses optimize their digital presence and connect them with their ideal audience. Whether you need someone to manage your socials, a new content strategy, or a new website, I’m here to take the creative stress off your plate so you can focus on running your business! Key Achievements: -> Increased HubSpot’s reach by 464% YoY through a Reels campaign. -> Boosted Engel & Völkers’ luxury real estate engagement by 2,054%.

Experience

• Content Creator · HubSpot02-01-2023

  As an active content creator for HubSpot, I craft a dynamic blend of educational and trend-focused content aimed at boosting visibility and driving traffic.

• Marketing Intern - Engel & Völkers Gestalt Group · Engel & Völkers Park City07-01-2023 – 04-01-2024

  - Working directly with Paul Benson, #1 Realtor in Utah and CEO of the Gestalt Group, to gain firsthand experience in the luxury real estate market and refine marketing skills in a dynamic, high-end setting. - Producing compelling content to showcase luxury listings, coordinating and managing multifaceted marketing tasks, including social media strategy, marketing reports, email marketing and video editing.

• Content Marketing Coordinator · Severin Touristik GmbH03-01-2023 – 02-01-2024

  - Responsible for developing and implementing content strategies across platforms to enhance brand visibility and engagement. - Newsletter management & coordination.

• Creative Strategist · ZIELVEST03-01-2021 – 07-01-2023

  Spearheaded as the primary creative strategist, instrumental in shaping the company's visual direction and market positioning. Engineered a compelling rebrand, crafting a fresh brand identity that modernized the company’s image, and online presence. Devised and executed an effective social media cross-strategy, contributing to a measurable increase in brand visibility, audience engagement, and overall online impact.

• Content Marketing Intern · HubSpot04-01-2022 – 08-01-2022

  • Devised and executed a data-driven content strategy tailored specifically for the DACH region, incorporating SMART goals, target audience segmentation, choice of platforms, and content formats. • Managed and curated content across German social media channels, contributing to a YoY increase in reach (+464%), which significantly expanded HubSpot's visibility to a wider audience. • Orchestrated a YoY increase in content interactions (+352%), creating meaningful engagement and connections with our audience, while enhancing brand perception.

Education

• Macromedia University of Applied Sciences - Berlin, GermanyBachelor of Arts, Communication and Media Studies

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