Lauren Holliday

About

If you asked me to pick the one thing I am most grateful for, I’d say, “My computer.” The world is your oyster when you have a computer, and I'm SO grateful I’ve had one since elementary school (even if it was a clunky black Gateway that took days to connect to AOL). It wasn't until college that I got my hands on really cool software too, like Adobe Creative Suite, when one of my dev friends hack-installed it for me. Life Lesson 1: It’s always a good idea to have smart dev friends. While I love design, I actually studied journalism, which I also loved. I loved researching, writing and seeing my work in print. Back then, getting published meant you were good at writing. I LOVED that validation and being held to such a high-standard. The piece I'm most proud from that era is a cover story Orlando Weekly paid me $400 to publish. It was the first time someone paid me to write something. “Sugar-coated” was an in-depth investigation into the sugar baby phenomenon, which hadn't been covered by mainstream publications yet. I was even interviewed as the topic expert on a popular XM radio show. Since I could write in my spare time, I opted for marketing internships. I wanted to make sure my writing was read, so marketing made sense to me. I scored a remote marketing internship for an ecommerce store (MusicSkins). Again, I strived for validation that my work mattered, so I pitched projects that were above my skill level and found a way to deliver… usually with the help of my smart dev friends. By the time it ended, I was a pro at SEO, blogging and social media marketing, and I realized I enjoyed promoting my work as much as creating it. So I began ravenously reading about marketing, when I found David Meerman Scott’s “The New Rules of Marketing and PR. That led me to discover HubSpot and therefore the inbound marketing industry I was meant to be a part of. Shortly after, I talked the former Head of HubSpot Labs into hiring me to grow Inbound.org's job board. I asked him why he chose me, when the other candidate had more experience. He said, “Because I knew if you didn’t know how to do something, you’d figure it out.” His belief in me propelled me to new heights, allowing me to exceed my KPI of 15 percent MoM growth for number of new jobs posted and applications submitted. I don't have 15 years experience, an MBA, or even a linear career path, but I’m resourceful, motivated, and I’m not afraid to die on a treadmill. If that sounds like someone you want on your team, message me. I’m searching for the right place to make a substantial impact.

Experience

• Website Designer & Marketer · Self-employed08-01-2023

  Create WordPress websites and landing pages for early-stage startups. Create content strategies and write posts for founders and investors on their personal LinkedIn.

• Managing Editor · Clearlink01-01-2023 – 08-01-2023

  Conducted comprehensive content audit of all on-site content, including top revenue-driving pages, recommending which pages should be updated, deleted or redirected, as well as which pages needed to be created. Researched and analyzed the industry’s competitive landscape, learning everything there was to know about consumers, trends and competitors, utilizing tools like SimilarWeb and Semrush. Recruited and managed a team of top-tier freelancers, including writers, graphic designers and interactive design specialists, in order to execute better content, faster. Designed, edited and SEO-optimized content in WordPress, using Elementor. Reported key content marketing KPIs to executives and colleagues each week. Ideated, scoped out and assigned content pitches to freelancers. Collaborated constantly with the revenue strategy director to ensure editorial content drove revenue for partners and Move.org.

• Director of Content & Experience Strategy · Zimmerman Advertising05-01-2022 – 10-01-2022

  Strategize, ghostwrite and manage Instagram, Twitter, LinkedIn and Facebook for seasoned marketing founder and investor worth more than $4 billion. Spearheaded a LinkedIn workshop, teaching 10+ senior executives at Nova Southeastern University how to use LinkedIn to increase MBA leads and philanthropic donations. Created Nova Southeastern University’s LinkedIn strategy, including page headline, tagline and featured hashtags along with ongoing content pillars, publishing cadence, specific post ideas, page growth tactics, engagement strategies and resource plan for ongoing execution. Founded Zimmerman Advertising’s first-ever social media committee, with ~30 members. Developed Zimmerman Advertising’s social media strategy, which consists of platform-specific, micro-strategies for Instagram, TikTok, LinkedIn and YouTube.

• Content Marketing Consultant · CUTCO Cutlery11-01-2018 – 01-01-2022

  Hired by Digital Strategy Manager to train team on publishing, specifically how to build, manage and grow a high-caliber blog that resonates with its target audience. Researched and developed the content marketing strategy and editorial workflow. Groomed and trained managing editor on content marketing processes and distribution strategy. Spearheaded blog from 0 to 92,000+ unique visits in 1 year, with an average dwell time of nearly 6 minutes. Increased organic website traffic by 52%. Developed SEO strategy that increased number of organic keywords ranking in Google from 0 to 2,540 in 9 months. Designed The Vector Impact website from the ground-up.

• Content, Digital Marketing · Cisco09-01-2018 – 04-01-2020

  Recruited to bring new thinking and fresh insights to CSR’s digital and content marketing teams, with the goal of infusing an inbound marketing mindset amongst team members. Research, develop and pitch digital marketing strategies for various CSR programs from the ground-up. Overhauled the Facebook and Instagram ad strategy for The Cisco Global Problem Solver Challenge, which increased conversion rates from 0.14 percent to 5.58 percent in less than two weeks, making Facebook ads the No. 1 source of qualified applications (the program’s main KPI). Investigated discrepancies in contracted agency’s weekly analytics reports, discovering that Google Analytics was not setup correctly. Prevented program manager from presenting flawed data to Senior Vice President. Rebuilt custom-coded website for GPS: The Series with WordPress, allowing team to gain control of its own website and empowering them to make changes without the help of a developer. Developed internal employee community on SharePoint for Cisco's CX America's organization.

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