Hailey Purdon

About

Experienced and well-rounded individual with a proven background in content development, social media and marketing management, customer acquisition and relationship management. Strong organizational and communication skills with experience in strategic communication planning, graphic design, and event coordination. Passionate about creativity, social justice, and lifelong learning.

Experience

• Marketing Coordinator · Sunnybrook Health Sciences Centre2021-08-01 – Present

  Create, edit, and maintain high-quality user-facing digital and print communications for the website, email, social media, community campaigns, events and donor-specific assets. Design high-quality fundraising content for Sunnybrook’s comprehensive network of communications channels. Implementation of the foundation’s social media strategy. Tracking and analyzing data from e-newsletters, emails, social media and website ads.

• Sales And Marketing Associate · Global Pet Foods2020-01-01 – 2022-01-01

  Communicated effectively with customers, and provided consultative advice on brands, products and pet nutrition. Provided content development support for marketing materials. Managed social media platforms and increased online engagement by 35%.

• Residence Life and Marketing Coordinator · Sodexo Canada2018-07-01 – 2019-05-01

  Supported the creation, planning and implementation of over 50 special events and monthly promotional opportunities.

• Residence Service Representative · Campus Living Centres2017-07-01 – 2018-06-01
• Customer Service Representative · Lakehead University2016-09-01 – 2017-05-01
• Residence Assistant · Lakehead University2015-04-01 – 2017-05-01
• Social Media Coordinator · The Sharing Place Food Bank Orillia2015-10-01 – 2016-04-01

Education

• Lakehead UniversityHonours Bachelor of Arts and Science, Film, Media and Communication

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