Daisy Yiu

About

5+ years of experience building and shipping multiple features that are ambiguous in scope and encompass an end-to-end experience across a variety of platforms

Experience

• Product Designer · Stealth Startup09-01-2024

  As a Product Designer at a Stealth Startup, responsible for designing innovative product solutions, collaborating with cross-functional teams, and contributing to the development of user-centered designs.

• Product Designer · Meta09-01-2021 – 12-01-2023

  As part of the team designing the next-generation internal sales platform, I am passionate about Enterprise UX and emphasize an empathetic and functional approach to Product Design. I maintain a strong focus on achieving business goals by collaborating with product managers and engineers. This collaboration results in a final product that tracks billions in revenue. I also support and coordinate design operations, which include workshops, critiques, roadmap alignment, and prioritization.

• Product Designer | Strategist · daisy.yiu.design01-01-2018 – 01-01-2023

  I help companies reimagine human connections in our fast-moving environment. I work with multidisciplinary teams, including high-growth startups to provide design experiences, product features, and strategies through design research, UX processes & principles, and the latest trends. Clients: Architecture & Construction, Private Banking, Health & Wellness, Travel & Leisure, CalBike, and other non-profits. Construction management application: Define the first iteration of the interactive web app during launch and understand the product roadmap. Collaborate closely with CEO to communicate all design decisions, conducted user research with experts in the field. Iterate and improve designs through testing and collaborations. Corporate travel management site: Restructure the current B2B website to improve overall site performance and page navigations. The process includes using card sort to generate a new site map, creating mid-fi wireframes and prototypes, and conducting user testings. Ongo, curated health & wellness app: Define the first iteration of the mobile app during launch and understand the product roadmap. Collaborate closely with stakeholders to communicate all design decisions. Perform competitive analysis of the home screen to determine best practices and offerings. Iterate and improve designs through user testing and research.

• Service & Interaction Designer · Fjord03-01-2019 – 08-01-2020

  Fjord, part of Accenture Interactive, is a design and innovation consultancy that reimagines people’s relationships with the digital and physical world around them. We use the power of design to create services people love. By combining a human-centered approach with robust methodology, we work with some of the world’s leading businesses to make complex systems simple and elegant. SELECTED WORKS: Financial services client: Enhance existing personas and journey maps to be more empathetic and actionable. Collaborate with the stakeholders through a series of workshops to identify business goals and user needs. Define the product framework and the first iteration of the mobile app. Accenture Interactive: Led the redesign of Accenture Interactive website, resulting in a 30% increase in user engagement and a 20% decrease in bounce rate. Improve the existing design system allow the design to be more fluent. Responsible for designing critical modules for the rebranding and expansion of the Accenture Interactive landing page. The goal includes creating a new visual definition and expanding the existing design system for internal teams. The project scope includes stakeholder interviews, research, creating mid-fi wireframes, and prototypes. Curated learning app: The project scope includes a workshop, research, creating mid-fi wireframes and prototypes. Create an education app for internal training. Collaborate with the stakeholders through a 3-day workshop to identify the business goals and user needs. Define the product framework and the first iteration of the mobile app.

• Product Design Consultant · NexTravel09-01-2018 – 12-01-2018

  NexTravel empowers businesses to have true ownership over their end-to-end booking experience. By providing simple and transparent solutions for our clients to set travel policies, track spend, and build in-depth reports, our clients can enjoy business travel without the complexities, hidden costs and time-consuming manual requirements. • Restructure the existing information architecture to decrease the drop-off rate • Identify and eliminate duplication, and flag obsolete content to improve the site’s performance. • Develop taxonomies for organizing information.

Education

• Mule Design StudioPresenting Work With Confidence
• International Design FoundationDesign Thinking
• IDEO.orgHuman-Centered Design
• California State Polytechnic University-PomonaArchitecture
• Denmark Institute for Study AbroadArchitecture

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