Veena Mahesh

About

Hi there, I am a Senior Product Designer passionate about leveraging new technologies(AI), research-driven UX, and critical thinking to craft intuitive, scalable, and high-performing digital experiences. Over 5+ years I’ve worked across diverse industries, transforming complex problems into seamless, user-centric solutions that drive business growth. Previously at Reliance Jio, Hudl, IU, and Securitas. Great design is not just about aesthetics—it’s about making technology more human, removing friction, and creating experiences that feel effortless. Whether refining design systems, leading UX strategy, or applying AI tools to push creative boundaries, my goal remains the same: to create seamless, impactful, and future-forward user experiences. Key Highlights: AI, Innovation-Driven Prototyping & Product strategy – Developed AI-powered prototypes that secured $1M+ in investments for future roadmaps, improving UX efficiency by 15%. Scalable & Accessible Design– Strengthened global navigation UI and accessibility, increasing user visibility by 10% and aligning with WCAG standards. Data-Driven UX & Usability Optimization – Designed UX for civic dashboards, boosting user engagement by 30% and expanding outreach by 50%. End-to-End Product Design – Delivered web and mobile solutions for six nonprofit organizations, achieving 100% client satisfaction through research-backed methodologies. Enterprise customer support & Systems thinking – Led the redesign of an enterprise platform, streamlining automation workflows and improving performance efficiency by 40%. Mobile & Hardware Design – Conducted UX research and iterative design for Hudl Focus, impacting 1,400+ teams across 320 soccer clubs. E-commerce SaaS. Web & Mobile design – Enhanced omnichannel UX for MyJio and JioMart, contributing to a 35% increase in user satisfaction and driving a $1B+ revenue boost. Email : veenamahesh997@gmail.com Portfolio: https://maheshveena31.wixsite.com/website Outside of work, I am a book reviewer on GoodReads and a painter. I am even a design mentor on ADPList. Feel free to connect with me!

Experience

• Senior Product Designer · EDGLRD05-01-2024

  Part of the tech product sector in the entertainment industry. Produced high-fidelity mobile and web application prototypes in Figma using AI-powered tools like Cursor, Midjourney, Codux, and Uizard to rapidly iterate, develop, and present design concepts for securing investments worth up to $1M. Collaborated with cross-functional teams in agile by monitoring product design decisions & aligning them with business objectives, resulting in a 15% improvement in the user experience of EDGLRD’s products. Aided in scaling future in-house designs for a target audience of 1 billion and a potential market value of around $90 billion that focuses mainly on AI, AR, content creation, film, gaming, and advertising. Implemented a design system for a big suite of content creation enterprise-level responsive web platforms for ensuring usability and accessibility for over 50,000 users. Streamlined the UX process by identifying gaps, and enhancing design clarity with centralized business decisions that helped improve efficiency by 20% while driving awareness for conversational design.

• Senior UX Designer · Orcasound10-01-2023 – 05-01-2024

  Designed various elements of the design system to add accessibility and branding with material design. Partnered closely with developers in waterfall framework to translate visual design mockups to effectively conceptualize and communicate detailed interaction behaviors. Instilled best practices and design processes to ensure consistency and high-quality outcomes. Worked with internal stakeholders to understand business objectives and gather user requirements to deliver intuitive and impactful user experiences. Strengthened the user interface of the global navigation feature on the Orcasound responsive site based on user testing results to increase user-centered visibility by 10%.

• Senior UX Designer · The Polis Center01-01-2022 – 10-01-2023

  Led the design process from research to design conceptualization from low to high-fidelity design prototypes based on different stakeholder requirements. Built intuitive civic and healthcare website-based dashboards and incorporated multiple stakeholder feedback with user testing results to achieve 50% outreach to the desired customer base. Collaborated with GIS data analysts and project managers to bring user-centered design values into data visualization by focusing on strategy planning and data representation visual techniques. Conducted usability testing to gain user feedback and made informed data-driven design decisions to meet the required goals. Spearheaded data-driven web designs for savi.org and achieved a 30% rise in user interaction by translating usability studies and solving complex problems of accessing Indy’s different demographics. Conducted in-depth exploratory research to understand user behavior using flows, and data analytics to create rapid iterative wireframes, and prototypes for identifying opportunities for product enhancement. Produced a 20% jump in churn rate and 11% in data monitoring traffic by designing graphics for savi.org.

• Product Designer · Securitas Group09-01-2022 – 05-01-2023

  Modeled an enterprise product from business requirements, user empathy needs, exploratory research, user flows, information architectures, personas, customer journey maps and identified 7 key pain points. Collaborated with product managers, designers, and engineers in an Agile environment to boost customer experience of the customer service site by 32.5%. Implemented a web mobile (iOS, Android) image annotation-sharing application with information architectures, wireframes and high-fidelity mockups that reduced the total costs by 25% & improved performance efficiency by 40% with usability testing. Monitored brand consistent design with UI specifications by adding new elements in the design system. Spearheaded design decisions, brainstorming sessions, and client meetings to engage effectively with clients for transparent communication and setting realistic expectations from conception to completion.

• Graduate Teaching Assistant at Career Services · IU School of Informatics and Computing at IUPUI08-01-2021 – 05-01-2023

  Administered implementation of different career development programs for potential job prospects to all the students at Luddy School of Informatics and Computing. Performed user research on various career services programs at different universities to develop better resources for students and achieve at least a 15% increase in placements in each department. Created PowerPoint presentations and graphic poster materials for webinars and conferences. Supervised easy facilitation of data improvisation to keep the students’ and potential employers’ information up to date at career services.

• Lead Product Designer · COMET LAB08-01-2021 – 05-01-2023

  • Promoted as Head of Usability Testing by leading design workshops and adopted new methods for tackling project challenges to improve overall lab success metrics by 25% in 5 months. • Delivered mobile and web products to 6 nonprofits by advocating for client needs, collaborative engagement, and feedback incorporation to achieve 100% client satisfaction and business goals’ impact. • Accomplished an end-to-end design process with project management by breaking down complex problems to find meaningful and engaging solutions that improved products’ values. • Produced research documentation, information architectures, scenarios, flowcharts, wireframes, prototypes, and interpreted data from user feedback to make informed design decisions.

Education

• Indiana University IndianapolisMaster's Degree, Human Computer Interaction
• Savitribai Phule Pune UniversityBachelor of Engineering, Computer Engineering
• I.D.U.B.S. Junior College, MumbaiHSC, Standard 12th
• Shubhamraje Junior CollegeHSC
• Smt. Sulochanadevi Singhania School ThaneICSE, Standard 10

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