Veeti Huotari

About

I am a Senior Product/Web Designer with a passion for creating intuitive and engaging digital experiences. My approach towards design is to find the right balance between product value, business objectives, and aesthetics. Currently, I am a Senior Product Designer at Adalyon, where I lead design initiatives and collaborate with cross-functional teams. Previously, I served as a Design Consultant at Solita, focusing on digital design projects for leading grocery chain in Finland. I co-founded Yuuri People Operations, an HR-as-a-service company, and founded Kizumi, a digital design studio specializing in UX/UI design and branding for startups. My expertise spans Product Design, UX/UI Design, Web Design & Web Development.

Experience

• Senior Product Designer · Adalyon07-01-2024

  As a Senior Product Designer at Adalyon, responsible for leading design initiatives, creating user-centric designs, and collaborating with cross-functional teams to enhance product offerings.

• Design Consultant · Solita08-01-2022 – 09-01-2024

  Engaged in a variety of digital design and software projects, aiming to build well-functioning tools to solve customer pain points. Worked on digitalizing leading Finnish grocery chains' B2B customer orders and deliveries as a UX/UI Designer, addressing customer pain points, defining user flows, and digitalizing daily operative tasks with logistics requirements.

• Designer, Founder · Kizumi03-01-2020 – 08-01-2022

  Kizumi is a digital design studio focused on building high-quality UX/UI design, websites, and brands for startups and growth-seeking companies. Worked primarily with Figma, Webflow, and custom JS, occasionally using ReactJS and WebGL.

• Product Designer & COO · Spark Sustainability08-01-2019 – 03-01-2020

  Spark Sustainability is a climate impact startup that enables and inspires personal climate action. Joined as the first hire, contributing to the development of the Carbon Donut, a tool for calculating personal carbon emissions and identifying impactful climate actions.

• Web Designer & Developer · Slush Singapore03-01-2018 – 10-01-2018

  The Southeast Asia Tech Report is an extensive report of the state of tech in SEA made in collaboration of Slush Singapore & Monk’s Hill Ventures. I was in charge of designing & developing the website. Site was built with ReactJS. Report was referred to in Entrepreneur, Stanford Edu, e27, Crunchbase News & TechInAsia. Also co-hosted the Slush Singapore 2018 main stage during the event.

Education

• LUT School of Business and ManagementBachelor's degree, Engineering/Industrial Management

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