Verlyncia Tyson

About

Revenue Operations leader with 7+ years of experience building GTM infrastructure across high-growth SaaS organizations. Specialized in CRM architecture, incentive compensation, forecasting, and cross-functional alignment — with a consistent track record of identifying operational gaps and building scalable solutions to close them.

Experience

• Sales Operations Manager · Intento01-01-2023

  Manage sales forecasting Create and manage Dashboards based on KPIs (Top of funnel metrics, SQLs, win rates, quota attainment, pipeline growth, etc.) Oversee and optimize Incentive Compensation, Territory Planning, Quota Allocation, Pricing Deal Desk, and Sales Training Ensure accuracy and clean data in all revenue systems Partner with marketing to capture and analyze data around the pipeline, lead generation, and conversion Document and drive adoption of the sales process. Creating scalable systems and structures to support a growth model for the business Coaching and developing team members to ensure strong results in sales and operations Collaborate cross-functionally with Sales, Onboarding, Marketing, Practice Development, and Product teams to ensure alignment and overall execution of the go-to-market strategy.

• Sales Operations and Sales Enablement Lead · PowerToFly02-01-2022 – 01-31-2023

  Track and analyze key metrics including pipeline growth, win/loss rates, and quota attainment. Oversee the strategy and execution of enablement programs for new hire onboarding, sales processes, sales development, role progression, and management training for the Sales team. Ensure the integrity of data and data flows in Salesforce, and other sales support tools and how they interact with our other systems Own all systems and tools related to our sales processes with SFDC as our central hub. Support sales leadership in the understanding of pipeline, forecasts, retention, and other KPIs while bringing the best in class sales/CS strategy & planning techniques to support leadership in maximizing sales and revenue retention. Collaborate cross-functionally with Sales, Onboarding, Marketing, Practice Development, and Product teams to ensure alignment and overall execution of the go-to-market strategy. Drive annual planning process for Sales, Marketing, and Customer Success including budget goals, headcount models, territory planning, quota, and compensation design and management in close partnership with finance and other internal stakeholders

• Sales Development Manager · Virbela12-01-2020 – 02-28-2022

  •Developed and established the SDR organization. •Created SOP's, a playbook, commission structures, KPI metrics, roles, and responsibilities for the SDR team. •Enhanced the lead qualification process which resulted in a 100% lead engagement rate, 75% of all opportunities created being SQL, 7 million dollars in pipeline revenue generated per quarter, and an 8% conversion rate on all inbound leads. •Support sales leadership in the understanding of pipeline, forecasts, retention, and other KPIs while bringing best in class sales/CS strategy & planning techniques to support leadership in maximizing sales and revenue retention. •Ensure the integrity of data and data flows in Salesforce, and other sales support tools and how they interact with our other systems

• Account Executive · Steppingblocks02-01-2020 – 12-31-2020

  •Managed full complex sales cycles and presented to leadership executives the value of our enterprise suite of applications. •Exceed annual quota and quarterly revenue targets while maintaining an accurate and updated pipeline and forecasts. •Developed and refined our sales process. Identified and qualified new opportunities leveraging my own creativity, inbound lead flow, and personal prospecting efforts. •Evangelized Steppingblocks' vision and value proposition through customer meetings, product demonstrations, in-market events, and account-specific initiatives. •Work cross-functionally with the marketing, product, and customer service teams to amplify the growth trajectory. •Tracked accounts to identify churn risk and work actively to eliminate identified risk.

• Growth Specialist · Flexport06-01-2018 – 02-28-2020

  •Work closely with dedicated account executives to identify ongoing strategic targets and create sales opportunities. •Utilize Salesforce, Periscope Data, Outreach, and other data sources to stay current on leads and follow-ups. Identify and qualify potential clients, closing clients through discovery calls and software demos. •Interact with clients and nurture accounts through phone calls, email, LinkedIn, and other social mediums. •Helped identify several SMB/MM clients that aided in doubling the office's revenue to 30 million. •Hit and exceeded quota month over month, hitting 165% of quota on average in 2019 and 120% in 2018. •Closed 30 emerging accounts in 2019 that generated $230,000 in revenue.

Education

• Gallaudet UniversityProfessional Studies, Professional Studies (American Sign Language)
• Temple UniversityBachelor's Degree, Strategic Organizational Communications

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