Evelyn Irwanto

About

As a Revenue Operations leader with 5+ years of experience in B2B SaaS, I have helped organizations drive revenue growth through strategic GTM alignment, sales funnel optimization, compensation plan development and data-driven insights that fuel organizational change. I'm passionate in turning data into actionable insights, bridging the gap between strategy and execution. With expertise in CRM architecture, automation, and project management, I break down large complex challenges into clear, actionable steps that lead to measurable results. Driven by continuous learning and a hands-on approach, I’m always ready to tackle new challenges and help enable Sales, Marketing and CS teams achieve their goals through a systems-first mindset. If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you.

Experience

• Senior Manager, Revenue Operations / Sales Enablement · BrandActive2024-12-01 –
• Member · Pavilion2023-08-01 –
• Member · RevOps Co-op2023-04-01 –
• Revenue Operations Manager · Rose Rocket2023-02-01 – 2024-12-01

  Rose Rocket is a Toronto-based startup building modern software that revolutionizes the trucking and logistics industry. Here, I owned and maintained key GTM areas, mainly in Sales and Marketing, including top of funnel and pipeline management, territory & compensation strategy, event & campaign development, as well as tech stack implementation. Notably, some of my cross-functional projects include: - Creating new top of funnel processes that resulted in a 13% increase in conversion rate - Developed a rep performance program that aligned reps to managers to executive leaders - Implemented a repeatable events process resulting in >$3M in pipeline revenue over 1 fiscal year - Designed and implemented commission plans for up to 26 reps at a time across 7 functional teams.

• Sales Operations Business Process Specialist | Revenue Operations · Salesforce2021-12-01 – 2023-02-01

  I moved into the Revenue Operations department at Salesforce, specializing in Global Sales Operations processes and policies. My responsibilities included reviewing, identifying and scoping gaps within the process and policies, collaborating with Sales Operations leadership as well as cross-functional leaders in order to make changes and support strategic initiatives.

• Supervisor, Credit & Collections (Partners) | Treasury & Finance Operations · Salesforce2021-04-01 – 2021-12-01

  I led a team of 6 analysts, managing a combined reseller portfolio of 1100+ global partners. I created and maintained dashboards on Salesforce Lightning and Tableau in order to monitor performance and team metrics, ensuring company aging and cash targets were met. During my time, I contributed greatly to various process improvements including a CRM Reseller Suspension Process, Partner Dunning Program and Direct Debit Automations.

• Partner Finance Analyst, Credit & Collections | Treasury & Finance Operations · Salesforce2019-09-01 – 2019-09-01

  I was promoted to manage the top two tiers within the partner portfolio, holding accounts with $25-70M monthly receivables, achieving a 92% rate in aging and cash targets.

• Credit & Collections Analyst - Mid-Market Sector | Treasury & Finance Operations · Salesforce2019-02-01 – 2019-08-01
• Customer Service & Community Management Coordinator · In Social2018-10-01 – 2019-02-01

  Within my role at InSocial, a Digital Marketing Agency based out of Toronto, I managed all customer inquiries and social media interactions across different customer profiles, ensuring brand voice and tone for each unique client. I created SOPs and provided regular insights to the team regarding community engagement strategies.

• Nutrition Associate · The Hospital for Sick Children2017-08-01 – 2018-05-01

  I specialized in providing dietary recommendations for children with metabolic diseases, working alongside a clinical dietitian. I conducted workshops for parents to educate them on proper diet and equipment care.

Education

• University of TorontoPost Graduate Certificate, Business Analysis
• Ryerson UniversityBachelor of Applied Science - BASc, Nutrition and Food

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