Crystal Gomez

About

10+ years of experience optimizing revenue-generating processes, managing sales operations and enablement, analyzing revenue performance, collaborating cross-functionally, overseeing revenue systems, improving processes, and measuring performance. Developed and implemented GTM strategies to drive sales growth and increase customer satisfaction. I strategize and plan revenue growth, manage sales operations and enablement, analyze revenue performance, collaborate cross-functionally, oversee the sales tech systems, improve processes, and measure performance. I leverage my Salesforce certification and expertise to optimize the sales tech stack and provide actionable insights and context to drive revenue growth. I also have a strong operations acumen that helps me streamline processes, identify cost-cutting opportunities, and implement improved business processes that clear the path for discovering new revenue channels. As a leader and coach, I understand the importance of assembling and developing diverse and high-performing teams that deliver results. I am motivated and energized by executing actionable plans that have a measurable impact on the bottom line. I am also a passionate advocate for diversity and inclusion, and I am committed to leveraging technology to make life better for all. Being a first-generation Latina woman, I am acutely aware of the underrepresentation of diverse groups in tech and leadership roles. This awareness fuels my desire to break down barriers and inspire others to achieve their full potential.

Experience

• Director of Sales Operations · Zone & Co04-01-2024 – 07-01-2024

  Directed sales operations, likely contributing to the optimization of sales processes, management of sales technology stack, and alignment of sales strategies with company goals.

• Revenue Operations · Split11-01-2020 – 04-01-2024

  Optimized the revenue-generating processes of the sales team. Worked cross-functionally with sales, marketing, finance, and customer success teams to align their strategies and tactics with the overall revenue goals of the company. Key responsibilities included sales process optimization, sales tech stack management, data management and analysis, marketing and sales alignment, and sales enablement.

• Director of Sales Operations · Evergent, Inc.08-01-2017 – 07-01-2020

  Directed global sales operations of a fast-growing cloud-based company. Managed new business development, territory planning, RFI/RFP lifecycles, and sales strategy development. Built custom objects and tailored the Salesforce (SFDC) architecture and Hubspot to fit business needs. Leveraged market insights to establish go-to-market strategies and trained and onboarded a global sales team to achieve aggressive sales targets.

• PS Business Operations Manager · Guidewire Software11-01-2016 – 08-01-2017

  Directed activities for a global, cross-functional team for a software publisher offering an industry platform for property and casualty insurance carriers. Formulated and executed the contract management and program administration requirements. Provided coaching and mentoring for new hires and practiced continuous improvement throughout all functions seeking to increase team efficiencies using technology and other streamlined events.

• Sr. Support Operations Specialist · Guidewire Software09-01-2015 – 11-01-2016

  Accountable for system administration within Oracle RightNow and providing technical support by customizing SharePoint functionality and built-in workflows to streamline and improve functional business processes. Set up automatic reporting features that gave insight to customer relationship status at any given point in time and balanced project scheduling activities for three active, high-profile initiatives with parallel milestones.

Education

• Golden Gate UniversityBachelor's Degree, Management
• Skyline CollegeAssociate's Degree, University Studies
• Skyline CollegeAssociate's Degree, Business Administration
• San Francisco State UniversityAssociate's Degree, Information Systems

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