Victor Ariyibi

About

Economics graduate with a focus in digital marketing and business development. Also a self taught web developer.

Experience

• Ecommerce Associate · Walmart10-01-2021 – 04-01-2022

  ● Developed and optimised product listings on Amazon, eBay, and Shopify, increasing product visibility by 60% and drove an increase in conversion rates ● Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance ● Monitored changes in product sales by using google analytics and Excel spreadsheets ● Analysed sales trends and feedback, identifying improvement opportunities ● Monitored inventory levels and assisted in the implementation of an automated inventory management system, reducing manual errors by 20% and improving inventory accuracy to 98% ● Assisted in supervising daily operation

• Research Associate · Rogers Wireless08-12-2020 – 10-18-2021

  ● Conducted workload assessments and devised new operational processes that led to a 40% increase in productivity. ● Identified opportunities to strengthen business capability, such as: sharing expertise to promote technical development, mentoring employees, building communities of practice and networks. ● Conducted day-to-day qualitative and quantitative research with conclusions reported straight into the company database(Airtable).

• Student Intern · FBN HOLDINGS LTD01-24-2018 – 07-18-2018

  ● Identified trends within core functional areas which ultimately translated to an increase in productivity in the organisation. ● Thoroughly researched on the regulation and policies concerning the annuity business and used knowledge gained to improve on existing organisational systems. ● Utilised expert analytical skills by working on data analysis for valuation and reserving purposes. ● Supported development of annual strategic workforce plans; leveraged quantitative and qualitative measures to inform organisational talent strategy.

• Google Ads Strategist · Google06-01-2024

  Managed a portfolio of small to medium-sized businesses by understanding growth drivers, identifying opportunities for customer success and creating multi-quarter plans for achievement Provided strategic advice to digital media agencies and helped them to get the best return on their clients’ investments by uncovering the business needs and KPI’s Provided guidance on how to launch different types of campaigns and ensured that campaigns are set for success. Optimised ad structure, ad budgets, keyword research, landing page experience, smart bidding campaigns & optimised for conversions Successfully optimised Google ads which have generated high click-through rate, quality leads, decreased cost/conversion, and have generated the highest ROAS Managed relationships for a growing program of strong affiliates who use multiple media types (display, paid search, organic search, email, television, call centre, etc.) Evaluated campaign performance and worked with affiliates weekly to capitalise on growth opportunities

Education

• York UniversityBachelor's Degree, Economics
• SimplilearnCertification, Digital Marketing 101 & Advanced SEO Certification
• Google LearningCertification, Google Ads, Google AdWords & Google Analytics
• Ryerson UniversityCertification, Advanced Digital and Professional Training

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