Victor Barley

About

Healthcare marketer, digital content strategist, & digital pharma copywriter with extensive experience in digital content strategy, UX collaboration, and creative oversight. Experienced working with top pharmaceutical clients like Pfizer, Bayer, and AstraZeneca.

Experience

• VP, Digital Content Strategist · VML HEALTH2011-07-01 –

  Digital Content Strategy: Working closely with UX, Creative, and Strategy to ensure the implementation of digital best practices across digital content deliverables, as well as the accurate follow-through of Brand and Engagement Strategy mandatories in those digital assets. Helping establish marketing objectives and messaging priorities for branded and unbranded digital assets including websites, iRep/Veeva presentations, CRM programs, banners, social media ads and posts, kiosk and conference panels, SEM paid ads, more. Helping to derive site maps, wireframes, user personas, functionalities, and other interface specs. Creating digital asset meta documentation including URLs, SEO tags, OG tags, Alt tags, meta descriptions, and more. Digital Creative Oversight: Guiding writers to identify key messages and themes to create accurate, organized, compelling, and approvable copy. Helping verify proper SEO density and tagging. Writing content outlines, headlines, callouts, functional copy, and meta documentation. Working with art directors to specify visual assets, design, and content treatment, as well as ensure that user interface requirements are met. Clients: Johnson & Johnson Innovative Medicine, Pfizer, Bayer, Meridian, AstraZeneca, Ortho Dermatologics

• Senior Digital Writer · Cell Division2010-04-01 – 2011-06-01

  Now Havas Pharma Marketing Copywriting: Responsible for creating, developing, and managing content and architecture for various HCP-directed digital media tools including iRep detailing programs and product websites. Digital Leadership: Led digital content creation as agency transformed from a traditional pharma marketing shop to one specializing in digital pharma marketing. Clients: Amgen, EMD Serono, Delcath Systems

• Senior Healthcare Writer · Rosetta2008-09-01 – 2010-04-01

  Now Razorfish Pharma Marketing Copywriting: Conceived and wrote compelling original copy for large web-based digital marketing initiatives (branded/unbranded sites, banner ads, e-mail-based CRM programs), as well as collateral print media including patient brochures and HCP education tools. Clients: Takeda, Forest Labs, UCB Pharma, BMS

• ACD-Copy/Senior Medical Content Writer · MEplusYOU Agency2005-12-01 – 2008-09-01

  Pharma Marketing Copywriting: Wrote and strategized engaging, relevant, original online copy for consumer and professional-market, branded and unbranded websites and online marketing tools in the fields of pharmaceuticals and consumer packaged goods. Clients: GSK, Pfizer, Bayer, Eli Lilly, TIAA

• Senior Online Copywriter/Editor · Heartbeat2004-12-01 – 2005-12-01

  Digital Pharma Marketing Copywriting: Wrote and edited marketing copy for consumer and professional, branded and unbranded pharmaceutical websites. Helped develop site maps/information architecture and took part in creative strategy brainstorming. Ensured that all online content met each client’s style and referencing standards. Clients: Eli Lilly, Abbot Laboratories, GSK, Merck, King Pharmaceuticals

• Medical Writer · MediMedia Asia Pte Ltd2004-08-01 – 2004-12-01

  Creative: Conceptualized, wrote, edited, and managed the production of detail aids and other marketing devices for top-tier pharmaceutical clients in the Southeast Asian market. Clients: Abbott, Baxter Pharmaceuticals, Takeda

• Senior Editor · Rogers Media2001-01-01 – 2004-08-01

  Copywriting/Project Management/Editorial: Managed and coordinated the content, writing, editing, and accuracy of domestic- and international-market English- and French-language CME and journalistic direct-marketing communications for HCPs. Therapeutic areas included oncology, RA, schizophrenia, cardiovascular disease Clients: Pfizer, Merck, Bayer, Forest Labs

Education

• Vassar CollegeBA, Biology, French, Pre-Med

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