Christine Wertheimer

About

With a B.A. in Global Affairs from George Mason University and a certificate in CRM and Digital Customer Insights from the Data & Marketing Association, I have built a robust career in healthcare advertising. Currently serving as VP Account Director at Fingerpaint Group, I lead operations for a $9 million account focused on combating opioid use disorder. My experience spans roles such as Healthcare Advertising Consultant and Vice President Account Services at Sound Healthcare Communications, where I managed multi-million dollar accounts and developed innovative marketing strategies. At 21GRAMS, I pioneered a groundbreaking Twitch tournament in the pharmaceutical industry, earning accolades and awards. My career is marked by a commitment to creative and compliant campaign development, strategic planning, and fostering strong client relationships. I excel in interpreting market dynamics and delivering impactful solutions, ensuring that my teams provide cutting-edge marketing strategies across various platforms.

Experience

• VP Account Director · Fingerpaint Group03-01-2024

  Lead operations and strategy for a $9 million account for a long-acting injectable that helps to combat opioid use disorder. Oversee execution of Fingerpaint’s proprietary omnichannel programmatic advertising program that utilizes a scoring system to provide real-time data, assessing where targets are in their brand journey. Facilitate relationships and project development with client’s medical, legal and regulatory teams to develop impactful creative campaigns and messaging while maintaining compliance amid frequently changing guidance. Oversee development of marketing campaigns, including planning for multi-day photo shoots for asset development. Design yearly tactical plans for clients, ensuring that goals are met based on their strategic imperatives. Partner with internal media team to develop, approve and execute complex multi-disciplinary media plans on search, medical industry publications and social. Analyze and assess disease state market dynamics and industry trends, ensuring that my team is providing the most up-to-date and effective solutions and plans. Interpret market research, client and FDA feedback, facilitating prompt re-evaluation and development to deliver results for clients on creative campaigns.

• Healthcare Advertising Consultant · Freelance04-01-2022 – 03-01-2024

  Supervised and shaped marketing campaigns for both HCP and patient-forward campaigns for an epilepsy product, facilitating a breakthrough conference presence that provided clients with earned media accolades in FiercePharma, MM&M, and Endpoints. Led global account on product for rare disease (PKU) including the strategic repositioning and development of new campaigns. Collaborated with multi-million dollar Client’s CMO to craft branding for their Global Project Strategy group. Led the development of consumer focused ad campaign explaining gene therapy and its application in a digestible way.

• Vice President Account Services · Sound Healthcare Communications11-01-2021 – 04-01-2022

  Led operations and creative development for $3 million patient account for rare blood disease (PNH). Develop and monitor yearly budget including execution of multi-media plan. Designed and launched a Peer-to-Peer program, matching brand ambassadors with individuals living with PNH.

• Account Director · 21GRAMS08-01-2019 – 11-01-2021

  Pioneered the development and execution of the first custom Twitch tournament in the pharmaceutical industry hosted by celebrity magician Justin Willman, garnering 1.6 million unique views and earning clients a feature at SXSW 2021 as well as multiple awards, including a Cannes Silver Lion. Headed the development and multi-channel promotion of an original video series designed for hematologists utilized for web and social. Preparations involved the facilitation of a remote video shoot across ten locations throughout the country. Spearheaded efforts to introduce Genentech brands to new advertising platforms, solidifying their presence on Twitter, Twitch and Spotify. Navigated complex relationships between various stakeholders to gain approval through a special review committee. Supervised and mentored 3 direct reports, providing feedback to aid in their growth and development. Managed approvals for direct reports’ work, including ad copy and deployment of tactics.

• Account Supervisor · PIXACORE04-01-2018 – 08-01-2019

  Facilitated relationships with client and internal teams in the creation of physician and patient-facing digital communications for a blockbuster oncology product across three unique indications. Led development & execution of innovative VR experience targeted at physicians showcasing the mechanism of action of novel beta thalassemia product pre-launch. Represented two biopharmaceutical companies for the same pre-launch product ensuring collaboration and alignment between both parties at multiple international conferences. Chosen by leadership to oversee the development of the brand's business review presentation in preparation for the impending merger of client and one of the largest worldwide biopharmaceutical companies.

Education

• George Mason UniversityB.A., Global Affairs
• Data & Marketing AssociationCertificate, CRM and Digital Customer Insights

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