Christina Funderburk, MBA

About

I’m a hybrid content and strategy executive with 16+ years of experience building omnichannel ecosystems for healthcare, pharma, tech, and Fortune 500 brands. I specialize in creating content systems that engage physicians, influence behavior, and drive measurable brand performance—across formats like CME, video, clinical explainers, editorial hubs, internal comms, and mobile apps. From regulatory environments to digital-first storytelling, I bridge creativity with operational rigor. Healthcare & Pharma Expertise Pfizer, Sanofi, J&J, Novartis, Lilly, Genzyme, BMS Therapeutic areas include oncology, immunology, women’s health, neurology, rare disease, and more. Digital + Platform Experience IBM Watson + AI-powered physician tools Apple iPad (Education vertical) My MS Manager (MSAA mobile app) @Point of Care CME/clinical decision platforms Highlights: • Led strategy for 30+ regulated brands across HCP + DTC • Launched content systems across owned, earned & paid media • Nominated: ADCOLOR Innovation Award | Winner: Creativity Intl • $2.3M+ in new business generated via content innovation I build what connects—editorial systems, engagement platforms, and content pipelines that move markets and matter to people. Select Content & Brand Experience Immunology & Rare Disease: Dupixent, Ilaris, Sutimlimab, Tepezza, Venglustat Oncology & Hematology: Kymriah, Ibrance, Tasigna, Tafinlar + Mekinist, Cablivi Women’s Health: Duavee, Premarin, Estring Cardio & Neuro: Xarelto, Zeposia, Zenpep Flu & Vaccine: Sanofi Flu, See America (Prevent Blindness) Digital Health & Tools: Apple iPad (Education), @Point of Care (Watson), My MS Manager Conferences: ASCO, DDW, NY Auto Show Consumer/Luxury: Mercedes-Benz USA (Social + Event)

Experience

• Vice President of Strategic Planning · Weber Shandwick01-01-2023

  Leading global communications and engagement strategy for Pfizer’s Menopause and Rare Disease portfolios. Created physician-facing content ecosystems across newsletters, MOA videos, peer tools, and segmentation frameworks. Partnered with regulatory, product, and medical to accelerate speed-to-market and expand content formats within compliance.

• Founder · CY Brand Management03-01-2006

  Built and scaled a portfolio of digital-first ventures and client brands across wellness, media, and consumer goods. Developed brand strategy, go-to-market plans, and content ecosystems to drive audience growth, platform engagement, and monetization. Served as a fractional CMO and advisor to early-stage founders, aligning brand vision with business models to accelerate traction, unify messaging, and scale operations across web, social, and digital product environments.

• VP, Senior Digital & Social Strategy Lead · Syneos Health03-01-2022 – 12-01-2022

  Directed omnichannel content strategy across Pfizer Oncology, J&J MedTech, and Janssen Market Access. Built editorial workflows and segmentation models to increase relevance and ROI. Unified content activation across web, mobile, and point-of-care environments.

• Vice President of Content & Channel Strategy, Health · WE Communications01-01-2021 – 12-01-2021

  Scaled content innovation across health sector clients, driving $2.3M in new business. Developed digital editorial hubs, clinician-facing video programs, and performance-based activation plans.

• Senior Content Strategist · McCann Health New Jersey05-01-2020 – 05-01-2021

  Pioneered content strategy function across key pharma, med tech, and nonprofit portfolios. Established new standards for modular content design, SEO-optimized messaging, and culturally responsive healthcare communications. Scaled the agency’s first engagement strategy team, supporting 15+ brand and indication launches through digital behavior mapping, journey planning, and platform-specific innovation.

Education

• Strayer UniversityMaster’s Degree, MBA - Digital Marketing & Entrepreneurship
• Montclair State UniversityBachelor of Arts - BA, Liberal Arts and Sciences, General Studies and Humanities
• Essex County CollegeAssociates, Fine and Studio Arts
• Montclair State UniversityBachelor of Arts - BA, Humanities/Humanistic Studies

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