Victoria Craparotta

About

With a diverse educational background in marketing, digital communication, and art direction, I have honed my skills across various prestigious institutions, including Carleton University and Berghs School of Communication. My professional journey includes significant roles at Dyson and L'Oréal, where I contributed to optimizing ecommerce strategies and supporting marketing campaigns. My experiences have equipped me with a unique blend of creative and analytical skills, enabling me to thrive in dynamic environments and drive impactful results.

Experience

• Ecommerce Specialist · Dyson01-01-2021 – 01-01-2023

  As an Ecommerce Specialist at Dyson, likely contributed to optimizing online sales channels, enhancing user experience, and implementing digital marketing strategies to drive revenue growth.

• Marketing Assistant & Online Business Specialist · L'Oréal08-01-2020 – 10-01-2021

  As a Marketing Assistant & Online Business Specialist at L'Oréal, likely supported marketing campaigns, managed digital platforms, and contributed to the growth of online business operations.

• Management Trainee Program - Consumer Products Division · L'Oréal04-01-2020 – 08-01-2020

  Participated in the Management Trainee Program in the Consumer Products Division at L'Oréal, gaining exposure to various aspects of marketing and business operations.

• Marketing Intern · Connect&GO06-01-2019 – 09-01-2019

  Connect&GO is a global leader in RFID and integrated attractions management technology. Worked at key events such as Osheaga Music Festival, Formula 1, and C2 Montreal. Assisted in the creation of all marketing content (product videos, case studies, whitepapers, blogs, newsletters, etc.) using Adobe Creative Suite software.

• eCommerce Lead · Asahi07-01-2024
• eCommerce Lead · Asahi01-01-2024

Education

• Carleton UniversityBachelor of Commerce - BCom, Marketing
• Berghs School of CommunicationArt Direction for Digital Experiences, Digital Communication and Media/Multimedia
• University of the Arts LondonArt Direction Course
• Universidad de MálagaBachelor of Commerce - BCom, Economics
• Scuola Leonardo da Vinci, RomeItalian Studies

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