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Mindie Adler

VP, Head of E-commerce | Performance and Growth Marketer | Digital Marketer | Commercially Focused | Data-Driven | Team Builder for High Growth

13 yrs experience · New York, NY · <10 hrs/week

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About

E-commerce and performance marketing executive and people-focused leader with experience in both domestic and global established brands and start-ups in beauty and fashion. Led teams up to 20+ delivering annual B2C DTC sales of up to $100MM. Specialties include team leadership, P&L ownership and management, budgeting and forecasting, DTC growth, ecommerce strategy, performance marketing strategy and optimization, PPC, SEO, display; retargeting; paid social, email and SMS Marketing, CRM and lifecycle marketing, affiliate and partnership marketing, website launch and management (Shopify+), A/B testing, landing page testing, data analytics, dashboard reporting and synthesizing into actionable results, project management, pricing analysis, global ecommerce, and Amazon.

Experience

  • Fractional Head of E-commerce · Beauty Industry2025-04-01 –
  • VP, Head of E-commerce · FEKKAI2024-09-01 – 2024-12-01
  • Sr. Director, Head of E-commerce · FEKKAI2024-02-01 – 2024-09-01
  • Director of E-commerce & Growth Marketing · FEKKAI2022-01-01 – 2024-02-01
  • Director, Digital Marketing · SiO Beauty2019-03-01 – 2021-06-01
  • Mini-Work Hiatus · Travelling2018-07-01 – 2018-12-01

    After 2 years of living and working in London in a global ecom role, took time out to broaden personal growth with travel across Europe; enjoyed different cultures, food, and people.

  • Global Head Of Ecommerce and Performance · Crabtree & Evelyn2017-02-01 – 2018-07-01
  • Sr. Manager, Digital Marketing · Crabtree & Evelyn2016-02-01 – 2017-03-01
  • Sr. Manager, Digital Marketing · Blissworld2014-08-01 – 2016-02-01
  • Ecommerce Marketing Manager · New York & Company2010-12-01 – 2014-07-01
  • Fractional Head of Ecommerce · Sitting Pretty Halo Hair04-01-2025

    Lead and develop global ecommerce strategies including website launch, own site roadmap, product launches, P&L and dashboard reporting.

Education

  • Syracuse UniversityBachelors, Psychology

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