Victoria Hofer

About

With over 10 years of experience in marketing, branding, and business operations, I have supported diverse organizations and service providers in building connected brands. My expertise lies in crafting clear strategies, seamless systems, and trust-earning design. As the founder of Hofer House Creative, a boutique marketing and design agency, I specialize in empowering female founders through brand and website design, systems setup, and ongoing marketing support. I am passionate about helping women elevate their businesses with clarity, credibility, and lasting results.

Experience

• Senior Manager of Strategic Comms & Engagement · Fincantieri Marine Group07-01-2025 –

  Lead internal communications strategy for a 3,000+ person workforce, ensuring clarity, alignment, and engagement across both white- and blue-collar teams. Serve as strategic advisor to the CEO and senior leaders, crafting executive messaging, branded presentations, and external communications for high-profile stakeholders. Oversee intranet strategy and design, increasing platform usage by 40% and boosting employee registrations to 75% by year two. Led branding and content development for key initiatives including SAP implementation, sustainability certifications, and workforce development programs. Launched employee campaigns that significantly improved participation, morale, and awareness around company-wide initiatives.

• Executive Design & Communications Manager · Fincantieri Marine Group05-01-2022 – 07-01-2025

  Develop and execute communication strategies that enhance brand awareness and engagement. Manage internal and external messaging, ensuring alignment with corporate vision and culture. Oversee content creation for digital channels, including intranet, website, social media, and video. Partner with leadership to craft executive messaging and organizational announcements. Lead multiple projects, including large-scale events and internal initiatives.

• Digital Media Lead · iBeAuthentic LLC04-01-2018 – 05-01-2022

  Oversee digital media strategy and execution across channels. Develop and manage content calendars, social, email, web assets, and video. Collaborate with leadership on campaigns and brand storytelling.

• Marketing Coordinator · iBeAuthentic, LLC03-01-2017 – 04-01-2018
• Marketing Coordinator · The Stephenson National Bank & Trust07-01-2016 – 04-01-2017
• Human Resources Intern · Fincantieri Marine Group06-01-2015 – 08-01-2015

  Worked with experienced Human Resources managers to learn about corporate responsibilities, hiring, termination, and human resources roles. Revised and created documents. Helped update various database inquiries. Prepared documents for new hire orientation. Note-taking during employee reviews, discipline, and termination. Conducting employee exit interviews.

• Account Executive · Central Michigan Life02-01-2015 – 05-01-2015
• Integrative Public Relations Student · Central Michigan University08-01-2013 – 05-01-2017
• Purchasing Intern · KS Kolbenschmidt US, Inc.06-01-2012 – 09-01-2012

  In charge of corporate name change from KUS to KS Kolbenschmidt's mailing list. Data entry. Filing. Receptionist.

Education

• Central Michigan UniversityBachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
• UW-MarinetteAssociate's Degree, General Studies
• Menominee High School

Similar talent on Pangea

Victoria C.Creative Marketing, Branding & Communications StrategistTampa, FLShombri' P.Creative Director & Marketing Leader blending creativity, brand strategy, and data-driven insights for people-first campaigns | Director of Marketing & CommunicationsChicago, ILArtemisa F.Founder & Marketing Expert | Strategic LeaderBurnaby, BCStefanie S.Fractional Communications Consultant | Internal Comms, PR & Marketing Strategy | Helping Teams Communicate with Clarity and ImpactKnoxville, TN