Victoria Marchant

About

As a seasoned graphic designer and marketing specialist rooted in Silicon Valley's tech culture, I thrive at the intersection of creativity and technology. From San Jose to Paris, my journey has enriched my expertise in crafting compelling visual narratives and driving impactful digital strategies. Currently serving as the Marketing and Communications Manager at Newfund in Paris, I lead the creation of innovative marketing materials and manage our digital presence. My portfolio includes dynamic visuals for social media, newsletters, and events, alongside multimedia productions such as podcast covers and videos. Notably, I launched a new monthly newsletter that achieved a 55% open rate in its inaugural edition. Previously, as a Graphic Designer at DisasterAWARE Enterprise in San Jose, I revamped marketing collateral, redesigned the corporate logo, and developed UX/UI mockups for mobile applications. My designs not only elevated brand perception but also contributed to increased client engagement and revenue generation. My career began as a Marketing Intern at Océalliance in Nantes, where I honed my skills in product photography and premium label design for Carrefour's seafood displays, blending creativity with commercial objectives. Skills: Visual Communication: Expertise in creating marketing materials including posters, podcast covers, presentations, white papers, and user guides. Branding: Developing and maintaining brand consistency to strengthen market presence. UX/UI Design: Creating intuitive and user-centered digital experiences through wireframing and prototyping. Photography and Video Editing: Capturing and producing engaging visual content. Tools: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, Premiere Pro, After Effects, Lightroom), Figma, Sketch, Pixelmator Pro Languages: Fluent in English and French, Intermediate Spanish Passions: I am an active choir member and flutist with over 15 years of experience, fostering collaboration and creativity through music. I regularly practice digital drawing on my iPad, continually refining my technical skills and artistic vision. As a passionate traveler, I draw inspiration from diverse cultures and global trends. A lifelong football enthusiast, I avidly follow every World Cup and Euro Cup, fueling my passion for sportsmanship and teamwork. I am dedicated to leveraging my design expertise to enhance brands and create meaningful user experiences. Let's connect and explore how we can collaborate to bring innovative design solutions to fruition.

Experience

• Marketing and Communications Manager · Newfund09-01-2023

  Marketing Design Developed and executed innovative marketing materials (posters, social media visuals, newsletters, event materials) to elevate brand presence and drive engagement. Podcast & Video Editing Conceptualized and produced the cover for the new Newfud podcast and edited 10+ videos for events and app content, enhancing visual storytelling and content delivery. Cross-functional Collaboration Partnered with cross-functional teams to develop 15+ presentations and establish graphic guidelines, ensuring visual consistency and alignment with brand standards. Newsletters Collaborated with the Operating Team to format and optimize a new monthly newsletter, resulting in a 55% open rate for the first edition and improved subscriber engagement. Social Media Management Led the management of company social media channels, growing LinkedIn followers by 20% and creating engaging content that increased brand visibility and audience interaction.

• Graphic Designer & Marketing Associate · DisasterAWARE Enterprise03-01-2022 – 04-01-2023

  Marketing Design & Communications Rebuilt and rebranded DAE's marketing digital and print media, including White Papers, Fact Sheets, Quick Start Guides, and Operational Resilience Checklists for severe natural disasters. Utilized Adobe Creative Suite to enhance visual communication and brand consistency. HubSpot Marketing Launched and optimized email marketing campaigns, developed high-converting landing pages, and executed targeted campaigns with Google Ads, generating 3K clicks within four months. Proficient in HubSpot CRM and Google Analytics. UX/UI Design Created detailed UX/UI mockups for client pitches, collaborating with engineering teams to integrate DAE data into navigation applications for two of the largest tech companies. Skilled in Figma, Sketch, and Adobe XD. Project Lead and Motion Design Led the conceptualization and production of a 1-minute animated ad for social media, introducing DAE's SmartAlerts feature. Worked closely with the sales team and utilized Adobe After Effects and Premiere Pro to deliver high-quality motion graphics. PowerPoint Presentation Design Coordinated directly with the C-level board to design and prepare impactful PowerPoint presentations for client and internal meetings. Ensured clear communication of key messages and data through compelling slide designs.

• Freelance Visual Designer · Freelance11-01-2021 – 02-01-2022

  Contracted by DisasterAWARE Enterprise to overhaul the earthquake notification report for the International Atomic Energy Agency. Streamlined and condensed data and tables to create a concise one-page report. Subsequently hired by DisasterAWARE Enterprise as a full-time Graphic Designer, where I adapted and automated notification reports for DAE commercial customers' assets. This initiative generated an additional $10,000 in revenue per customer. Conceptualized and led a UX design project with senior product managers for DisasterAWARE Enterprise in February 2022, focusing on developing the onboarding process for the DisasterALERT mobile app. Designed customized alert notifications and implemented features to incentivize account sign-ups, enhancing user experience and engagement.

• HP Summer Scholar · HP06-01-2020 – 07-01-2020

  As a participant in the HP Summer Scholar program, a six-week internship and webinar program designed for students who lost their internships due to COVID-19, I collaborated with a team to create a marketing campaign proposal that focused on women in gaming for HP's Omen Gaming Laptops. Our team identified that the gaming industry doesn't traditionally target women, and we saw an opportunity to develop a campaign that addressed this underrepresented audience. We proposed a creative and inclusive approach that aimed to increase awareness and engagement among female gamers.

• UX Design Intern · Phront06-01-2020 – 07-01-2020

  Worked with product managers and engineers to enable users to print hazard map reports by designing the interface and templates for DisasterAwares new printing feature for the Pacific Disaster Center, increasing report generation efficiency by 50%.

Education

• San Jose State UniversityBachelor of Arts - BA, Art/Design Studies, Concentration in Graphic Design
• Sciences Po LilleCertificat d'Études Politiques, International/Global Studies
• Westmont High SchoolHigh School Diploma

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