Vimi H.

About

I'm an experienced Public Relations specialist with a focus on luxury lifestyle brands, social media content, brand editorial, and events management. Skilled in digital strategy, corporate communications, and crisis management. Most recently I was with Iris Worldwide as a Public Relations Manager working on Nespresso's B2C communications.

Experience

• Freelance Copywriter · VimiHacks2018-04-01 –

  A creative copywriter, I am exploring the wonderful world of freelance writing! Through my years as an editorial and copy writer I have used the written word to connect brands with their audience. From luxury to technology, my portfolio features a diverse range of industries. I'm on the lookout for new and exciting projects in Singapore and across the region. Drop me an email at info@vimihacks.com for enquires and more information – Crafted the social media calendar for CÉ LA VI Singapore in a contract role from March to June '21 – Curated and crafted the content including static images and short videos to showcase the events and new concepts at CÉ LA VI Singapore – Assisted with onsite event execution for “Women In Tech” – Scheduled organic social channel postings for “Street Superior” – Crafted sponsorship pitch decks & managed participating vendors – Assisted with marketing materials for “Tokidon” – Generated articles for Buro 24/7 Singapore

• Senior Account Manager · COCO Public Relations2024-01-01 – 2025-08-01
• Senior Account Manager · Redhill2023-07-01 – 2024-01-01
• Senior Account Manager · Upcycle Communications2023-02-01 – 2023-06-01
• Account Manager · Zeno Group2022-08-01 – 2023-02-01
• Public Relations Manager · Iris2021-09-01 – 2022-08-01

  At Iris Worldwide, my role involved liaising with the media and influencers to ensure that the clients received coverage locally. As a manager, I oversaw a team and was involved in client management, and ideation for potential new business for the PR team. A key brand that I worked with at Iris is Nespresso.

• Marketing Manager · Chab Events2019-05-01 – 2020-06-01

  Chab Events is a live and virtual event management, public relations, experiential marketing and incentive travel agency. – Managed social media channels across Asia & Europe – Nurtured organic growth & engagement on social media platforms – Spearheaded website revamp proposal and redesign – Negotiated promotions and events with sponsors – Crafted & disseminated newsletters for partnerships – Conceptualised staff profile revamps & directed corporate photoshoot – Crafted content for website & social media channels – Core team member in conceptualising experiential marketing events for luxury clients (E.g Moët Hennessy Diageo: XR21) – Pitched concepts to clients and partners – Negotiated with vendors to maintain budgets and build partnerships – Managed client & partner relations before and during event execution

• Events and Marketing Executive · Chab Events2019-01-01 – 2019-04-01
• Writer · Sarment2017-12-01 – 2018-04-01

  The Sarment Group is a lifestyle service provider which has created a luxury ecosystem for its ultra-high net worth patrons. Since its inception in 2012, it has built an international network of luxury brand partners, corporate clients and discerning individuals who seek only engagements of the highest quality. – Crafted and curated content for luxury lifestyle website – Interviewed personalities for feature articles (e.g Massimiliano Giornetti) – Organised and directed photoshoots for KEYYES website and proprietary app – Liaised with partners and advertisers in Asia & Europe – Assisted with aligning the app ecosystem with universal online content – Managed relations with external agencies in the website’s design process.

• Digital Writer · LUXUO2016-02-01 – 2017-08-01

  A luxury lifestyle platform, the site delivers news to readers who are keen to learn about the latest in the industries of yachting, fashion, technology and the rarified world of the global elite. – Curated, edited, crafted digital content for the luxury lifestyle portal – Managed contributors and edited content submitted for publishing – Crafted editorial and advertorial content for luxury brands ( E.g LOEWE, Cartier) – Conducted and crafted features with personalities (E.g Peter Speake-Marin) – Conceptualised & organised marketing campaigns, photoshoots and features – Assisted with the redesign and site migration of LUXUO – Worked alongside events managers, managing major events: L'OFFICIEL 10th Anniversary Party – Crafted press releases and EDMs for print publications

Education

• Singapore University of Social Sciences (SUSS)BA Sociology with Communication, Sociology
• Temasek Polytechnic

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