PPangeaWho are you hiring?
Shaik Syasya

Shaik Syasya

Full Spectrum Media Marketing Specialising in PR & Business Development

6 yrs experience · Singapore · <10 hrs/week

See if Shaik is a fit

About

My media and marketing career spans diverse roles, including Campaign and Social Media Strategy at Sony Music Singapore, where I led events, out-of-home advertising, and digital strategy for both international artists (Beyoncé, Adele, Harry Styles) and Southeast Asian talent (Sezairi, Ben Kheng, Dreamcatcher). I bring extensive experience across PR, social media strategy, partnerships, and program management in Singapore, the US, and the UK, working closely with C-suite leaders, artists, vendors, partners, and early-career professionals. In my free time, I work on front-end website development and am actively seeking opportunities to take on e-commerce clients. My core strength lies in communicating a brand’s value through tailored creative strategies that are strategic, meaningful, and built for long-term impact.

Skills

Attention To DetailCreative StrategyOrganizationPublic RelationsSocial Media ManagementStrategy & Business Development

Experience

  • A&R Focus Groups Programme Coordinator · Cre8ing Vision Ltd03-01-2018

    Evaluation of 20-30 tracks every month, identifying 10 A&R scouts to pitch to indie & major labels such as Believe Music UK, Virgin, Warner UK, Capitol, Island, Since 93 and Spitfire Audio.

  • Design & Marketing · Ferocious Talent07-01-2017

    Designed EPKs, pitch decks, posters, programme guides, EDMs. Managed social media and website design for UK organisations/artists such as iluvlive (Ed Sheeran, Jessie J), Blue Lab Beats, Uoolike & Talia Roux. Provided day-to-day artist management and stage management.

  • Squarespace Web Designer · sya • square • designs09-01-2018

    Designed websites for bluelabbeats.com, iluvlive.co.uk, uoolike.com, and mynameiskyra.com.

  • Partnerships Manager · Branded08-01-2023 – 09-01-2023

    Managed partnerships and collaborations to enhance brand visibility and engagement.

Education

  • University of WestminsterBA (Hons), Music: Production, Performance & Enterprise
  • Ngee Ann PolytechnicDiploma in Film, Sound and Video, Film/Cinema/Video Studies

Similar talent on Pangea

Roo L.Roo L.Marketing Strategist | Social Media Manager | Content CreatorSydney NSW, AustraliaHeaven-Lee S.Heaven-Lee S.Creative music & media professional skilled in digital marketing, talent scouting, and driving artist growth through strategic online campaigns.Brooklyn, NYRevata K.Revata K.Strategic Marketing & Digital Communication SpecialistColombo, Sri LankaMiguel T.Miguel T.Marketing & Growth Operator | Music, Startups, AI & Content SystemsLos Angeles, CA

Hire Shaik through Pangea

Describe your project to the Pangea agent — see if Shaik is a fit, with transparent pricing and interviews booked straight onto your calendar. No contact details change hands until you hire.

See if Shaik is a fit