Vishva Iyer

About

Economics and Design student at Carnegie Mellon University with experience in research, business strategy/marketing, and AI/healthcare business development. Conducted user acquisition research and React-based UX/game logic improvements that improved retention and rule comprehension, managed data-informed marketing campaigns for wearable tech and a hackathon, and supported an AI healthcare startup with competitive research, funnel/GTM planning, and outreach analytics. Skilled in Python, R, SQL, React, UX research/testing, analytics (Google Analytics), and design/prototyping tools.

Experience

• Research Assistant · Dear Archibald05-01-2025 – 08-31-2025

  ▪ Executed user acquisition research and testing with 20+ players to evaluate the "slow productivity" journaling game, identifying trends in user drop-off caused by complex dice mechanics and friction-heavy onboarding that hindered engagement. ▪ Re-engineered the core game logic and interface in React, troubleshooting critical UX hurdles by replacing confusing prompt-rolling systems with intuitive narrative choices and simplifying navigation to create a player journey that prioritized emotional resonance. ▪ Tracked progress of engagement metrics through iterative testing cycles and prepared detailed documentation for senior researchers, successfully resulting in a 38% increase in player retention and 100% success rate in rule comprehension. ▪ Optimized product performance by streamlining the digital storytelling loop from 47 to 12 minutes, balancing emotional depth with a high-conversion user experience that improved the product’s position within the competitive landscape of wellness tools.

• Business Strategy & Marketing Intern · Wearable Tech Ventures05-01-2024 – 08-31-2024

  ▪ Developed a comprehensive content strategy for a nonprofit supporting women- and minority-owned startups in wearable technology, utilizing Google Analytics to identify high-performing segments and boost social media click-through rates by 18%. ▪ Spearheaded campaign management for the TechREMIXed hackathon, applying SEO-informed layouts and data analysis within HubSpot to track a 33% increase in enrollment while facilitating client meetings with high-level strategic partner Under Armour. ▪ Produced marketing collateral using Adobe Illustrator, Photoshop, and Canva for multi-channel marketing campaigns, ensuring performance reports and business reviews aligned with stakeholder visual identities, growth objectives, and project deliverables.

• Business Development Intern · BehAIvior05-01-2023 – 08-31-2023

  ▪ Conducted competitive landscape research for an AI startup reducing return-to-use rates in substance recovery, leveraging big data and engagement insights to drive a 60% increase in enrollments among B2B healthcare providers. ▪ Analyzed outreach spreadsheets and Google Sheets to identify funding gaps in mental health recovery, producing data-driven reports and visual materials that contributed to a 20% rise in website engagement and organic traffic. ▪ Orchestrated GTM launch readiness by building pitch decks for healthcare executives and mapping user acquisition funnels, ensuring account maintenance workflows and marketing assets were finalized before the application’s release to clinical partners.

Education

• Carnegie Mellon UniversityBachelor of Science, Bachelor of Science in Economics, Minor in Design

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